AGM - Marketing - Automotive - IIM/MDI/FMS/XLRI

- Evolve, implement and monitor the marketing plan in the short term and long term for all commercial products within budgets enhancing productivity.

- Generate demand for the brands through innovative and creative approaches for media in line with priorities.

- Identified in marketing plan ( state wise & product brand wise) taking part responsibility for volumes & market share.

- Ensure all ATL led market interventions as per corporate branding policy networking with the agency, sales, Customer Care and product development.

- Conceptualize and implement launch & other programs.

- Measure ROI of all ATL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry. & work to improve Company spend productivity & impact.

- Monitor enquiry generation and further sales conversion of all ATL campaigns .

- Initiate & ensuring the PR activities pertaining to new product launch, and ongoing campaign in coordination with the PR -
agency.

- Monitor competition campaigns and monitor FAN process and timelines .

- Ensure coordination of all creative development for outdoor, CI, collaterals

- Planning, Evaluating, agency management, Execution and Analysis of media campaigns

- Create a digital marketing platform including ideation and planning .

- Monitor the search engine and ensure its optimization coordinating website data up gradation & management.

- Continuously update relevant content, ensure influencer marketing, content marketing,

- Implement social media marketing on various digital and e-commerce platforms.

- Map website enquiries and share with field team for necessary action.

- Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.

- Manage new product launches on the digital platform, website up gradation & management including existing website.

- Planning, Evaluating, Digital agency management, Execution and Analysis of digital media campaign.

PROFESSIONAL EXPERIENCE / QUALIFICATIONS :

- Auto background Candidate preferred. The most likely profile would be a professional with over 10 to 15 years of experience of overall marketing role which includes Creative, Media, Digital Activities/Events/PR, ideally in a related industry;

- A wide degree of creativity and latitude is expected;

- Leveraging innovation and market sensing as an opportunity to lead change and support others through transition.

- Have complete understanding of Marketing function;

- Focus to achieve a standard of excellence;

- High on customer orientation and understanding the customer need;

- Strong analytical skills and business acumen;

- High on positive energy and influencing skill;

- Excellent oral, written communication and presentation skills.

EDUCATION :

MBA/PGDBM from a premier institute

It's an individual contributor role(No team).