Affle - SEM Analyst

We are looking for a dynamic marketing professionals preferably from eCommerce/ product industry for driving our SEM campaigns - Search & Display (primarily mobile).

The ideal candidate will be a motivated, team player with a deep desire to work in a high energy environment with high potential. This person will execute our marketing goals, primarily PPC/ SEM, to meet business objectives.

Key Responsibilities include:

- Execute SEM strategy to increase online traffic multi-fold.

- Working on landing page creating tools like Unbounce, etc. to create mobile responsive landing pages

- Work in cross-functional team to develop the brand.

- Drive brand awareness and adoption, by spearheading various online campaigns on platforms like Google Adwords, Bing, etc.

- Leverage state of the art data analysis capabilities to enhance organization's position and competitiveness in the marketplace.

- Keep abreast of, and adopt latest trends and techniques in digital marketing for organization's benefit.

- Work on the integration of the Google platforms with 3rd party analytics and Affle's proprietary platforms.

Skills & Experience:

- 1-3 years of demonstrated excellence as a specialist in SEM/ PPC marketing/ GDN. Must have strong understanding of marketing techniques across all major marketing channels.

- A specialist with Google for mobile, and on top of all the basic Google search & optimization algorithms, including bidding, indexing, etc.

- A specialist you should scale up client's business. (Strategic bidding, budget management, campaign enhancement and optimization.)

- Hands-on expertise in Google Adwords, Bing adCenter, other ad networks including Fb, Google Adwords Editor, Analytics, Microsoft Excel, etc.

- A data-junkie. Your appetite/ love for number processing to make business out of them should be off the charts. In simple words, proven ability to gather, analyze and derive actionable insights from various data sources.

- Some experience in brand building through campaigns - PLA, Remarketing, RLSA, DSA, etc.; effective communication and, community-building activities etc. would be desirable.

- Must be aware of latest trends in digital media

Ideal style:

- You think in terms of achievements, not departments, responsibilities, or hierarchy

- You are driven by curiosity and innovation, and are always up for a good challenge

- You are crazy person always looking out for challenges 24- 7 and possess high entropy.

- You bring an analytical and problem solving mind set.

- You don't like being thrown in at the deep end. You like to jump yourself!

- You have demonstrated the ability to work effectively both as an individual and in a team environment

- You must be able to thrive in chaos while being organized and detail oriented to be productive. Must be able to roll up the sleeves and do things.

About Affle: Affle is a Singapore headquartered company. We are a team of over 300+ across 8 offices. Affle's investors include D2C (JV between NTT DoCoMo & Dentsu), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. We started out as a Mobile Technology platform company in 2006. We still remain rooted to our ambitions and core business but being an early entrant in the business we have seen the industry evolve from the Pre-Smartphone, Early-3G, and carrier dominated era to where it is now.

Our end-to- end MAAS platform serves the needs of leading commerce marketplaces, app developers, marketers and publishers globally and focuses on combining the art and science of mobile usage to deliver successful branding and commerce campaigns for our customers. For more information visit www.affle.com

Salary offered: 6 - 8 LPA