AdLift - Manager - Social Media

Essential Duties and Responsibilities :

- This position will focus on the strategic, out-of-the-box creative thinking to produce highly impactful and engaging social media campaigns.

- Posting daily content is not part of this position's role, but will oversee the Social Media Editor in doing so thoughtfully and with the highest impact/outcome.

- The Social Media Manager will manage and oversee the social listening platforms used and closely monitor the impact of the multiple social media programs.

- Working closely with Yuvraj Singh's social media team on his accounts

- This role works cross-functionally with Marketing, Communications, Product, Customer Care, Legal, and HR to support the company's mission.

- The position involves ensuring our social effectiveness through strategic thinking and deep data analysis.

- Develop and assist with the implementation of actionable strategies for Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest.

- Create and implement tactics to establish a strong brand presence on above mentioned social media channels

- Work closely with both the marketing and communications teams to develop social marketing strategies and campaigns

- Examine, gather and present data from multiple data sources to executives on a weekly and monthly basis

- Be the thought leader in social analytics and data processing

- Possess a proven ability to use data to attract followers/fans and convert them into leads

- Monitor social media platforms, trends, tools and applications; recommend subsequent actions

- Monitor competitors and trends

- Collaborate with product, SEO and marketing teams on new technologies and potential programs for social media.

- Attend industry-related conferences and meet with key influencers and media professionals

- Champion internal discussions and strategy regarding company culture and internal social media strategy

Education and/or Work Experience Requirements :

- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers

- Excellent computer proficiency (MS Office - Word, Excel and Outlook)

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service

- Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

- High school diploma or GED required

Salary offered: 6 - 8 LPA