Aditya Birla - Manager/Sr Manager - Marketing - The Collective

To develop a distinctive marketing strategy in line with the Brand vision and positioning through focused consumer insights, effective communication of brand expression and PR activities to build and strengthen the Brand Equity.

- Customer engagement: Loyalty programs, campaign effectiveness

- Understand, define & continuously track evolving consumer needs

- Build a system to monitor brand performance

- Build an efficient marketing budget & execute on agreed brand objectives

- Develop relationships with agency partners to build & execute communication & marketing plans

- Efficiency in marketing processes

Essential Competencies

- Ability to observe consumers and utilizing the knowledge of our offering articulate a competitive proposition

- Decent qualitative and quantitative skill set: ability to ask right questions quantitatively and articulate emerging insights

- Exposure to campaign management and agency management

Experience: 5 to 8 years of marketing experience

Industries: FMCG / Consumer Durables / Liquor / Automobiles / Telecom / Apparel / Electronic / Luxury goods / Advertising agencies