Aditya Birla - Manager/Sr Manager - Marketing - Planet Fashion

To develop a distinctive marketing strategy in line with the Brand vision and positioning through focused consumer insights, effective communication of brand expression and PR activities to build and strengthen the Brand Equity.

Roles & Responsibilities:

- Customer engagement: Loyalty programs, Campaign Effectiveness

- Understand, Define & Continuously track evolving consumer needs

- Build a system to monitor brand performance

- Efficiency in marketing processes

- Build an efficient marketing budget & execute on agreed brand objectives

- Develop relationships with agency partners to build & execute communication & marketing plans

- Efficiency in marketing processes

Essential Requirements:

- PG in Marketing in a reputed institute

- Expertise in CRM & Social Media

- Thorough experience of markets

- Agency Management Experience

Essential Competencies:

- Conceptual Thinking, Analytical Skills

- Achievement Orientation

- Team & Interpersonal skills

- Influencing & communication skills

Desired Experience: Marketing Experience in Large format Apparel Stores