Garima Dhingra, SAP HR Functional Consultant

Pooja Gupta, IT Operations Sr. Analyst

Neha S. Athanikar, Manager - Accenture Strategy

Vibhuti Thakkar, Manager - Accenture Strategy

Overall Purpose of the job:  - Provide offsite consulting for developing statistical models and perform quantitative ad-hoc analyses to create valuable insights from data that lower marketing costs and improve marketing effectiveness and efficiency.   - Provide offsite consulting for marketing programs and campaigns that stimulate incremental sales, generate repeat purchases, reduce costs, strengthen customer relations, and extend customer life span.  Responsibilities/Authorities:  Develop and interpret statistical models for targeted acquisition, retention, cross-sell, customer lifetime value or behavioral segmentation models using predictive modeling techniques that include linear and logistic regression, cluster analysis, neural nets and other statistical techniques.  - Customer Segmentation (behavioral and value based)  - Customer Profiling, Scoring, Customer Equity and Lifetime Value Modeling  - Acquisition models : prospect targeting, prospect potential value, product positioning, key influencers, product awareness  - Retention models: loyalty, store choice, customer service, satisfaction, propensity to churn, attrition models  - Cross-selling models : product affinity model, propensity to respond, predicted transaction rates, predicted sales value, predicted next purchase  - Models to optimize effectiveness of customer contacts and strategies as well as and service channel preference  - Real-Time Analytics : real-time scoring and offer generation models, assessing customer behavior over time for marketing event triggers to support automated marketing programs  - Optimization Analytics : pricing and promotion optimization models  Work with onsite Accenture engagement teams and provide end to end offsite support through the life cycle of a project. Onsite support may be required depending upon business requirements  Job Requirements:  - Understanding of analytical CRM or SCM or Strategy or FPM and data mining  - Experienced in the analysis of marketing databases using SAS, SPSS, or KXEN or another statistical modeling tool  - Understand SQL; experience with SQL a plus  - Demonstrate a proven practice of project management discipline; project management skills a plus;  - Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people  - Ability to derive insight from large amounts of data from diverse sources  - Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics  - Ability to work on multiple projects and set priorities  - Should MSc/MPhill in Statistics/Economics/OR Engg. Degree from Top Tier Local Engineering College  - Analytic modeling in SAS or KXEN, preferably with a portion in a consulting/client management role; ideal candidate would have experience with predictive modeling in a marketing database environment with large volumes of customer information and be involved in the planning and executing quantitative analytical projects

Delhi NCR

Bangalore

Accenture - Analytics Professional - SAS/SPSS/KXEN 

Accenture - Analytics Professional - SAS/SPSS/KXEN  ,Job Description for Accenture - Analytics Professional - SAS/SPSS/KXEN  in Accenture in  Delhi NCR Bangalore for (2-7) years of experience. Apply Now!

Job Description for Accenture - Analytics Professional - SAS/SPSS/KXEN  in Accenture in  Delhi NCR Bangalore for (2-7) years of experience. Apply Now!