YourStory (India) Reviews by Employees

YourStory is seeking a highly motivated and results-oriented Category Manager to drive the growth and profitability of specific content and engagement categories. The ideal candidate will be a strategic thinker with a strong analytical background, proven experience in category management, and a deep understanding of the digital media landscape. This role requires a blend of business acumen, marketing expertise, and a passion for the startup ecosystem. Key Responsibilities Category Strategy & Planning: - Develop and execute comprehensive category strategies to achieve revenue targets, audience growth, and engagement goals. - Conduct in-depth market research and competitive analysis to identify opportunities and trends. - Define category KPIs and track performance against targets. - Develop and manage the category P&L, ensuring profitability and sustainable growth. Content & Engagement Management: - Collaborate with the content team to develop and curate high-quality content that resonates with the target audience. - Identify and leverage emerging content formats and platforms to maximize reach and engagement. - Develop and execute engagement strategies to build and nurture a thriving community around the category. - Create social-first categories for YourStory. Marketing & Promotion: - Develop and execute marketing campaigns to promote category content and events. - Utilize social media, email marketing, and other digital channels to drive awareness and engagement. - Collaborate with the sales team to develop and execute sponsorship and partnership opportunities. - Work with the marketing team to understand and utilize data analytics to improve marketing campaigns. Data Analysis & Reporting: - Analyze category performance data to identify trends, insights, and opportunities for optimization. - Develop and maintain regular reports on category performance, including revenue, audience growth, and engagement metrics. - Use data-driven insights to inform strategic decisions and drive continuous improvement. Ecosystem Engagement and Influencer: - Build and maintain relationships with key stakeholders in the category ecosystem, including startups, investors, and industry experts. - Represent YourStory at industry events and conferences. - Create personal branding as an influencer of the category in the industry. Qualifications - Proven experience in category management, preferably in the technology industry. - Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights. - Excellent strategic thinking and planning skills. - Strong understanding of digital marketing, social media, and content marketing. - Experience managing P&L responsibilities. - Excellent communication, presentation, and interpersonal skills. - Ability to work effectively in a fast-paced and dynamic environment. - Understanding of 2-3 of the industries, technology and audience is critical: Industry: GCC, FSI, SMB. Technology: AI, Security. Audience: Developers, Founders, CTO, Women. - Deep understanding of the Indian startup ecosystem. - Experience utilizing data analytics platforms. - Strong entrepreneurial skills. Personal Attributes - Highly motivated and results-oriented. - Passionate about the startup and entrepreneurial ecosystem. - Creative and innovative thinker. - Strong team player with the ability to collaborate effectively across departments. - Ability to thrive in a fast-paced and dynamic environment.

Bangalore

YourStory - Category Manager (4-6 yrs)

Manager - Sales & Partnership Role & Responsibilities: - Develop and execute strategic sales plans to drive revenue growth and expand market presence. - Identify, engage, and nurture partnerships to enhance service offerings and increase customer acquisition. - Conduct market research to identify emerging trends, competitor activities, and potential partnership opportunities. - Build and maintain strong relationships with key stakeholders, ensuring alignment and mutual benefit. - Collaborate cross-functionally with marketing, product, and operations teams to deliver integrated solutions. - Prepare and present sales proposals, contract negotiations, and closing deals to meet or exceed targets. - Own & grow enterprise accounts through consultative sales. - Build deep CXO-level relationships with top-tier clients. - Customize and pitch YourStorys brand and media solutions. - Track performance, drive renewals, and close high-value deals. - Collaborate across marketing, product, and delivery teams. Skills & Qualifications: Must-Have: - Proven track record in sales and partnership management. - Strong negotiation and closing skills. - Excellent communication and interpersonal abilities. - Ability to analyze market trends and consumer data. - Demonstrated success in achieving and exceeding sales targets. Qualifications and Experience: - 6 to 10 years of experience in enterprise sales/account management. - Expertise in FSI or tech industry preferred. - Strong communication, presentation & solution-selling skills. - Track record of closing large deals & upselling to CXOs. - CRM proficiency and data-led sales discipline. - Strategic thinker with deep market awareness & business acumen.

YourStory - Manager - Sales & Partnership (6-10 yrs)

Role Overview: We are seeking an experienced and results-oriented Senior Account Manager to join our team. The ideal candidate will have a proven track record in enterprise sales and account management, with the ability to build and maintain strong relationships with key clients. This role requires strategic thinking, excellent communication skills, performance and brand marketing and a deep understanding of enterprise selling. Key Responsibilities Enterprise Sales: - Identify and target potential enterprise clients, understanding their business needs and challenges. - Develop and execute strategic sales plans to achieve revenue targets and expand market presence. - Conduct high-level presentations and negotiations with senior executives and decision-makers. - Land and expand the territory with existing accounts and new businesses. Account Management and Exec Relationships: - Manage and nurture relationships with existing enterprise clients, ensuring their needs are met and expectations exceeded. - Serve as the primary point of contact for key accounts, providing exceptional customer service and support. - Develop and implement account plans to drive client satisfaction, retention, and growth. - Strong exec presence to engage with the CEO/CMO/CXO of the account. Solution Selling: - Understand and articulate the value proposition of YourStory's services to enterprise clients. - Customize solutions to meet the specific needs of each client, leveraging YourStory's offerings. - Collaborate with internal teams to ensure the successful delivery and implementation of solutions. Market Insights: - Stay informed about industry trends, market conditions, and competitive landscape. - Provide feedback and insights to the product and marketing teams to enhance YourStory's offerings. - Identify new business opportunities and areas for growth within the enterprise segment. Performance Tracking: - Monitor and analyze sales performance metrics, providing regular reports to senior management both with customers and to internal stakeholders. Use data-driven insights to optimize sales strategies and improve overall performance. - Ensure all sales activities are accurately documented in the CRM system. Collaboration: - Work closely with cross-functional teams, including marketing, product, and customer support, to ensure a seamless client experience. - Participate in team meetings and contribute to the development of sales strategies and initiatives. Qualifications - Master's degree in Business, Marketing, or a related field. - Proven experience in 6-7 years of enterprise sales and account management, preferably in the FSI or technology industry. - Strong understanding of enterprise selling techniques and strategies. - Excellent communication, presentation, and negotiation skills. - Ability to build and maintain strong relationships with senior executives and decision-makers. - Strong analytical skills and attention to detail. - Ability to work independently and as part of a team in a fast-paced environment. - Proficiency in CRM software. - Strong sales discipline.

YourStory - Senior Account Manager (6-7 yrs)

About YourStory YourStory is a digital media platform covering and championing Indias entrepreneurial ecosystem. With 16+ years of experience telling stories of changemakers, we aim to inspire, educate, and empower our readers through impactful narratives of startups, innovations, and leaders shaping the future. Role Overview We are looking for a dynamic and experienced Social Media Manager to spearhead our social media strategy, engage our audience, and amplify our brand presence across platforms. The ideal candidate will have deep expertise in managing social media channels, an analytical mindset, and a flair for crafting compelling narratives that resonate with our audience. Key Responsibilities - Develop and execute a results-driven social media strategy across platforms (Twitter, Instagram, LinkedIn, Facebook. - Stay updated with social media algorithms, trends, and best practices to optimize content performance. - Research news and trends to create timely, engaging posts that align with the startup ecosystem and sectors we cover (edtech, fintech, e-commerce, etc.). - Craft engaging Twitter threads to highlight startup stories, business insights, and industry developments. - Create compelling Instagram stories and posts with strong visual elements to enhance engagement. - Work closely with the editorial and design teams to develop eye-catching content that complements published articles. - Plan and manage paid social media campaigns, ensuring effective audience targeting and engagement. - Write authoritative and persuasive copy tailored for different platforms and audience segments. - Monitor key engagement metrics, analyze performance, and optimize strategies for better results. - Identify opportunities for innovative social media campaigns that drive audience growth and interaction. Requirements - MBA in a related field. - 3 to 5 years of experience in social media management, preferably in a similar media or content-driven company. - Strong understanding of social media platforms, algorithms, and engagement tactics. - Proven ability to research trending news topics and effectively present them on social media. - Excellent command over Twitter and ability to craft insightful and engaging threads. - Experience in creating visually appealing Instagram stories and posts. - In-depth knowledge of paid social media advertising strategies and execution. - Exceptional writing skills with a flexible, engaging, and persuasive style. - Ability to analyze performance metrics and adjust strategies accordingly. - Creative thinker with an appreciation for storytelling and audience engagement. Why Join Us? - Work with a dynamic team passionate about startups and innovation. - Opportunity to shape and grow YourStorys digital presence. - Collaborate with top entrepreneurs, thought leaders, and industry experts.

YourStory - Manager - Social Media (3-5 yrs)

Apply to 4 YourStory (India) jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in YourStory (India) Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 4 YourStory (India) jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in YourStory (India) Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM