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Marketing Manager Job Responsibilities: - Plan, direct and coordinate marketing budgets in accordance with organizational goals - Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in the organization's products or services - Undertake market research studies and analyze the results in order to better understand the market and customer tastes - Use research to identify likely customers for a product or service and then develop a pricing strategy along with Sales that will induce them to purchase the product or service - Market research, pricing, product marketing, marketing communications, advertising and public relations. Analytical skills: - Demonstrated ability to lead and inspire a team - Outstanding communication and interpersonal skills - Deep understanding of changing market dynamics - Should have been involved in making and executing company's overall advertising strategy - Should have driven revenue by assisting sales department in increasing sales through marketing activities and generate analytics - Should be able to build the structure of the business's marketing department - Should be able to negotiate advertising contacts - Should Approve marketing campaign ideas and ensure that they get executed - Coordinate marketing efforts with the company's financial and branding goals - Should have Thorough knowledge of marketing principles, brand, product and service management - Deep understanding of changing market dynamics Superb analytical skills - Demonstrated ability to lead and coach the team Qualifications: - Any Graduation, MBA in Marketing - 10-15 years' experience in marketing - Ability to multi-task - Strong verbal, written, and organizational skills

Pune

SoftTech Engineers - Manager - Marketing (10-15 yrs)

SoftTech Engineers Limited is a leading software product company that started as an entrepreneurial venture in creating innovative software and intellectual property in the architecture, engineering and construction (AEC) domains. We constantly improve and maintain our high-quality solutions through dedicated, proactive market research and developmental efforts. Founded in 1996 and headquartered in Pune, India.Role: Lead-Marketing (Branding). Job Responsibilities: - Develop and lead brand strategy that aligns with our mission, values, and evolving product ecosystem. - Define and maintain a cohesive brand identity, including visual style, messaging, and brand architecture. - Translate complex technical concepts into clear, compelling messaging for both technical and non-technical stakeholders. - Partner with product marketing, UX/UI design, engineering, and sales teams to embed branding into product experiences, launches, and touchpoints. - Drive integrated branding campaigns to build awareness, engagement, and customer loyalty. - Oversee brand content, storytelling, and narrative development across web, social, digital ads, events, and more. - Conduct brand audits and track brand health metrics (awareness, perception, equity) using tools like Google Analytics, Brandwatch, etc. - Stay informed on industry trends, competitor activity, and emerging tech to position the brand as an innovator. - Work closely with creative and external agencies to execute brand campaigns and refreshes. - Lead brand governance and ensure brand consistency across internal and external communications. Job Requirement: - Should have been involved in making and executing companys Branding strategy. - Manage and evolve the brand identity, voice, and tone across all customer touchpoints. - Collaborate with internal teams (marketing, product, design, sales) and external partners (agencies, media) to maintain brand coherence. - Analyze market trends, customer insights, and competitive landscape to identify opportunities to strengthen the brand. - Oversee brand campaigns and ensure effective messaging and creative execution. - Monitor and report on brand performance metrics (awareness, perception, equity). - Manage budgets related to branding initiatives and campaigns. - Champion the brand culture internally and externally.

Others

SoftTech Engineers - Brand Specialist (3-5 yrs)

Apply to 2 SoftTech Engineers Limited jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in SoftTech Engineers Limited Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 2 SoftTech Engineers Limited jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in SoftTech Engineers Limited Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

SoftTech Engineers Limited Careers, 2 SoftTech Engineers Limited Jobs, July 2025  Company Page - iimjobs.com