This is to state and present my credentials and experiential knowledge, I have gained in the last so many years, endeavouring new opportunities and successfully accomplishing most challenging and critical assignments.
A gist of my key credentials and strengths:
1. International Business Development : In the recent, have been associated in international trade, majorly in Exports, fully aware of the international trade practices, documentation and customer needs. Some of the countries dealt with since 2004 till day, are Netherlands, Canada, CIS (Ukraine, Azerbaijan, Georgia) Ghana, Kenya, Zambia, Uganda, UAE, Sri Lanka, Nepal, Bangladesh, Pakistan, West -South and Central Africa (again in the recent assignment) and many more.
Products dealt are : Herbal products, Imitation Jewellery, India traditional dresses, Electronic Gadgets, Mobile Phones Smart Phones, Tablets, Telecommunication devices and Mobile Phone accessories
2. Modern Trade, Distribution and Channel Sales: this has been the core part of all assignments in the last many years, been associated very closely with my teams in setting up ‘Tie-Up’ with all the Modern Trade and Retail Channels and Partners along with the distribution channels, setting up parameters of selection and policies to run the business successfully with trade partners, Pan India,
Have been fully involved in strategic tie-up, operations, processes, implementation and delivery, for the Mobile manufacturing with BGM Group. I was the first employee of BGMTPL, where now we assemble 1.0 million phones a month for leading brands of the country.
3. Product Procurement, Manufacturing Process, Operations and Supply Chain: Last 3 year’s have been into Mobile phones, Smart Phones development, customization and manufacturing. Managing Local and international supply chain, to ensure the desired product quality within timelines.
4. Key Accounts: Have dealt with Very large key accounts since 2001-
Hotels, Railways, Institutions, Retail Chains and bulk Buyers.
5. Accounts, P&L, Operations, Accountability and Responsibility- Have worked as a Business Head (Vertical Head) and as a COO (Chief Operating Officer) in different organizations, completely responsible for the overall Business & operations - all departments- Accounts, HR, Marketing, Sales, Admin, Team, Top Line and Bottom Line.
6. Strategy Planning and Implementation - this has been my strengths
and actual experience since 2006 onwards (End to End working) with
complete MIS , reporting and analysis for further Business growths and
development. Coordination between all departments.
7. BTL & ATL activities: Have been successfully planning and implementing
the required below the line activities and marketing initiatives, to boost and enhance sales, product categories have been different but behavior of the consumer is most likely the same,
Qualifications and Work Experience- Being a Graduate in Commerce along with Masters in Economics have also done an advance course (Executive MBA) from IIM Calcutta (2006), this has helped me think and understand market, consumer and team behaviours, out of the box, a different paradigm.
I Bring along a wide experience across industries and domains, along
with a thorough knowledge on International Business, product development, operations, key accounts handling, team work and result orientation with Profits for the Organization.


UMESH ANEJA
 International Sales, Business Development, Modern Trade, Sourcing, Vendor Management
Born March 1971 | New Delhi, India | LinkedIn https://in.linkedin.com/in/umeshaneja
Mobile +91 9313-857-295 | Email umeshaneja@gmail.com | Skype umeshaneja

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About me
“I am passionate about PPP (People, Process & Productivity), Strong in SIM (Sincerity, Integrity & Management), enjoy Team-BDM (Building, Developing & Mentoring) and can easily do SUM (Simplifying-problem, Unconventional-thinking & Mastering-challenges). A Sales & Business Development by profession, people development consultant & motivational speaker by choice and philatelist & traveler by hobby”

Professional Summary (in reverse chronological order)
Over 24 years of experience across FMCG, Telecom & International Business (Sales & marketing)
@ A Consultant for Business Development & Product Sourcing - since Mar’17- Till Date ,
Major assignments:
• ACME Enterprises (India) – Mar’17 – Till Date Business Development in LFR’s/ Modern Trade/ E Com/ Tele Shopping for ‘Suryaflame’ India and ‘Blaupunkt’ LED TV in India and SAARC, Product sourcing and exports to ‘Viaan’ Mobile Phones Ukraine/ Georgia / Azerbaijan/ Cyprus
• ZFJ FZE (UAE) Mar’17- May’18 - Business Development in Africa for Key accounts like ‘Airtel’ (14 Countries), Africell (4 Countries), Vodacom (DRC and Congo B), Vodafone (Zambia, Cameroon, Ghana, Uganda), Surfline (Ghana), Product Procurement, customization for the group for 2G/3G/4G Telecommunication devices,
• Starconn India Pvt. Ltd (Swipe Technologies) – Oct’17-Feb’18- Smart Phones- LFR’s/ International Sales
• A I Technologies (Ghana) – Oct’17 – Sept’18 Product Procurement for ‘Busy Internet’ (4G Operator) and Vendor Management
• SB Computronics (India) – April 2017- July 2018- Exclusive tie up for a Mobile Phone Brand Launch in India through ‘Naaptol’.
• Trigur Electronics (‘Blaupunkt’ LED TV Germany) – May 2018- August 2018- German Brand Tie Up and Exclusive launch in India through ‘Flipkart’,

@ BGM Telecommunications | Mar’15-Feb’17 | Head - Sales & Marketing / Business Development/ Brand Tie-ups for (OEM/EMS) Mobile Phones / Smart Phones/ Tablets
@ SAPL Global | Sept’11 -Feb’15 | Business Head – International Business/ Exports/ Modern Trade Consultants
@ Viva Mobile Technologies | Apr’10-Mar’11 | Chief Operating Officer (COO) – ‘Viva’ Mobile Phones
@ Meridian Telecom | Jun’06-Sept’09 | DGM - Head Modern Trade- Pan India- ‘Fly’ Mobile Phones
@ Bio Veda Action Research | May’03-Jan’06 | Regional Sales Manager (North India/ Head Office) - ‘Biotique’- Herbal Skincare, Haircare and Body care / Managing International customers for Exports to more than 20 countries.
@ Parle Products | Dec’01-May’03 | Area Field Manager- Rajasthan – Biscuits and Confectionary
@ Henkel Spic | Feb’01-Dec’01 | Area Sales Manager- Detergents, Skin Care and Cosmetics
@ Godfrey Philips | Apr’99-Jan’01 | Area Business manager- Tea Division
@ Nestle India | Sept’95-May’97 | Sales Officer- All product- Foods, Culinary and Confectionaries
@ Mama Baker’s | Apr’91- Mar’94 | Sales Supervisor- Bread, Buns, Rusks and other Bakery Products

Core areas of Expertise
# Product Sourcing and Customization (Sourcing, Selection of products and vendors, negotiations, Vendor Management, Deadlines, International Logistics)
# Business Development (Contracting, Tie-ups, Strategic Planning, Implementation, Product Sourcing)
# Process Enablement (MIS, Online Reporting, Data Analysis, Efficiency Enhancement, Goal Orientation)
# Marketing (BTL, Merchandising, Trade Marketing, Digital, Communications)
# Relationship Management (Customer Retention, CRM, End to end solution)
# Team Work & Training (Sales, Process, Motivational, Developmental, Communication, Competency)

Functional areas of Expertise
# International Sales - Opportunity Identification, Tie Up, Commercials, Documentation & Certifications,
Perfect Product sourcing as required, Implementation of process customization and delivery)
• Experience in International Sales- Doing actively since 2010 till day
• Exports of Mobile Phones, Smart Phones, Accessories, Imitation Jewelry, Cosmetics and Gadgets,
• Brands- Wynncom, Fly, G Five, Portronics, Viva, Lenovo, Viaan, Smart+
• Direct Relationship with Corporates- Afrimax (Africa), Vodafone Zambia, Vodafone Cameroon, Vodafone Ghana, Operator’s like- Vodacom, Africell, Surfline, Smile, Busy, MTN (Liberia and Guinea), SierraTel, etc..
• Direct Business relations in Countries: Ghana, South Africa, Tunisia, Uganda, Yemen, Rwanda, Egypt, Kenya, Fiji Islands, CIS- Ukraine, Azerbaijan, Georgia, Russia, SAARC (Pakistan, Sri Lanka, Nepal, Bangladesh) and Middle East (UAE, KSA, Iran).
# Modern Trade (Identify, Selection, Strategy and Sales – Top stores, Tie up and Business Development)
• Large Format Retail
• Multi Store Chains,
• E-Commerce,
• Digital Sales
• Non-Conventional,
• Tele Shopping

# Operations (P&L Management, International Supply Chain, Logistics, Distribution)
# Sourcing Products in different Categories (Primarily Telecommunications), Electronics, Electricals, Wearables and Home appliances

Geography Covered
India (all regions), Nepal, Bangladesh, Middle East, China, Africa, CIS, Australia,

Management Experience - Products, Turnover, Team (in chronological order)
Organization Notable Products / Brands Turnover Team
@ Nestle Milkmaid, Nescafe, Everyday, Lactogen, Maggi, KitKat 48.0 cr 22
@ GPI Symphony, Super Cup, Rangoli, Swan Lake 12.0 cr 25
@ Henkel Mr.White, Henko, Fa Men, Fa Women, Margo, Aramusk 24.0 cr 12
@ Parle Parle G, Monaco, KrackJack, Orange Candy, Kisme Toffee 130 cr 18
@ Biotique Lotions, Creams, Shampoo, Oils and Soaps 40.0 cr 245
@ Meridian Fly Mobiles & Cameras - from low end to high end 150.0 cr 1035
@ Viva ‘Viva’ branded Mobile Phone 60.0 cr 50
@ SAPL Global Kitchen Appliances, Gadgets, Smart Phones, Imitation Jewellery 6.0 cr 30
@ BGM Karbonn, Spice, Onida, Swipe, Jivi, Lemon (Mobile/ Smart Phones) 300.0 cr 04
@ Consultant Smart+, Viaan (Mobile Phones/ Mifi/),AI Tech, Appliances/ LED TV 10.0 cr

Summary of overall Skills & Experience
# Contribute directly to driving growth and building of a very strong team
# Understand customers & consumers and enhance business efficiency
# Define goals and objectives to drive performance, which includes defining the business and positioning
# Ensure alignment of strategies and tactics with business objectives by working closely with the team
# Establish processes, develop systems and set up reporting mechanisms that will help track KPIs
# Recommend and implement best practices and lead all negotiating, contracting and trade activities
# Forecast demand and create supply plans that ensure availability of products
# Product Sourcing for Indian and International Clients in Electronics, Mobile Phone devices and Gadgets
# Develop key relationships with internal & external business stakeholders to improve efficiency
# Merchandising, planning and implementation as well exports
# Ability to take decisive action based on professional, practical analysis of situations
# Natural ability to motivate, coach & mentor team to maximize results
# Disruptive Thinking, in addition to being a trusted advisor to the management
# Identifying new ideas for products and services to address both the short and long term goals
# Strong entrepreneurial streak and ability to enable the business to grow exponentially
# Extremely tech saavy to be able to contribute ideas for leveraging technology
# Motivational leader, with responsibility and result oriented delivery

Educational & Professional Qualification
 Schooling from Scholar’s Home (Dehradun) and Vaidya Mandir (Haridwar) (CBSE and UP Board)
 Graduation in Commerce from CCS University in 1992
 Post-Graduation in Economics (M.A) from CCS University in 1994
 Executive MBA, Strategic Planning and Management (EPBM-V) from IIM Calcutta in 2006

Work Experience (in reverse chronological order)

@ Consultant | From March 2017 till date (Based in New Delhi)
Since March 2017, associated with several organizations on Time bound / Task bound assignments like ACME (India)for sourcing and exports of Mobile Phones to Ukraine/ Azerbaijan/ Georgia, ZFJ Group UAE , operations in 14 countries of Central, South and West Africa, Supplying telecommunication devices to Key Telecom operators like ‘Vodafone’, ‘Africell’, ‘Vodacom’ & ‘Airtel’. Key assignment is Business Development and Key Account Management of ‘Airtel’ (14 countries), Africell (4 Countries), Vodacom (DRC & Congo B), Vodafone (4 Countries). Additional assignment: Product procurement for all the product requirements of the group in Telecommunications - 2G/3G and 4G devices. Selection, Customization, Testing and timely deliveries. AI Technologies- Ghana- Product sourcing and vendor management for ‘Surfline (4G Operator) and Busy Internet (4G Operator), Swipe Technologies (India) for business development of Starconn OEM/ Smartphones for LFR’s and International Sales, Trigur Electronics (India)- Initiated the complete tie up of ‘Blaupunkt’ (German brand) LED TV launch in India through ‘Flipkart’, now started India Modern trade and LFR’s for them including SAARC, Handling the complete business for ‘Suryaflame’ (One of India’s largest Gas Stove Manufacturing Company) for Modern Trade and E-Com.
in the last 23 months, Have developed the ‘Airtel’ expanded from 2 countries to all 14 countries, Exports in Ukraine, Georgia, Azerbaijan and Georgia for mobile phones, Added Surfline (Ghana), Tigo (Ghana), MTN Liberia and Guinea and Seirratel in Sierra Leone. Launched ‘Blaupunkt’ LED TV’s in India and SAARC,

@ BGM Telecommunications Pvt Ltd| From March 2015 till February 2017
As the Head - Sales & Marketing , Tie-up with companies with Mobile Brands, for assembling their products in our Factories. Developing Processes of the manufacturing units, as per customer standards, with objective plan to Optimize the Production Capacity of the plants. Sourcing product as per customer needs and specifications. Responsible for driving strategy marketing & customer acquisition plan for all Indian Mobile Phone Brands, with a team of 04 people and reporting into the MD.
 Within 6 months since launch of the Mobile Assembling unit- the brands associated with us are namely: Lemon, Hi-Tech, Jivi, Karbonn (North & South), Swipe, Spice, Onida, Aqua, HSL and many more. The Manufacturing units were at 80% Optimization level within 8 months of operations, adding up to an yearly Turnover of 400 Crores (Approx) for the Group. Already have assembled successfully more than 12.0 Million devices with over 120 SKU’s of Feature Phones, Smart Phones and Tablets. Have been able to achieve 0.10% Process loss as a bench mark.

@ Sugandha Consultants & Associates Pvt Ltd (SAPL Global) | From September 2011 till February 2015
As the Business Head, I was spearheading the sales & business development functions, responsible for planning, process, implementation, operations and overall business for our Indian and International clients. Majorly in developing Indian Brands for Modern Trade, unconventional distribution and exports. Have successfully launched many brand in modern trade and international sales. Leadership with a team of 30 people including 20 seat call centre for round the clock customer support, I was reporting into the CMD.
 Have successfully launched brand like Portronics, Advanta, Hotsun, G-Five, Onyx, Surya, Comfii and many more in Home Shop 18, LFR’s, Aditya Birla Group (More) and for International markets like Pakistan, Nigeria, Kenya, Ghana, Fiji Islands, Nepal, Bangladesh, Dubai and Zambia.

@ Viva Mobile Technology Pvt Ltd (Viva Mobiles) | From April 2010 till March 2011
As the COO (Business Unit Head), I was spearheading the launch of the Mobile handset division in India & Africa and responsible for business complete operations, distribution, expansion, sales, marketing, HR, logistics, with a team of 50 people with 10 direct reportee and I was reporting into the Chairman (MD).
 Successfully set up the business across 3 zones in India North, South and East, with a network of C&FA, Super Distributors, Distributors and Exports to Kenya and Uganda. Institutional sales to Whirlpool and Michelin, Launched 8 Models with an average sale of 50k devices per month, with ‘A First’ time in India the online Warranty scheme.

@ Meridian Telecom Pvt. Limited (Fly Mobile) | From June 2007 till September 2009
As the Head of Modern Trade (DGM), was responsible for tie-up with all the large format stores, hyper mart’s, leading E-Commerce websites and Teleshopping networks. All the national modern trade started selling ‘Fly’ mobiles with persuasion, leadership and my teams constant efforts. Having multiple assignments in hand, handled South India, DTR of Delhi and Bangalore, National ISP Project and Modern trade with a team of 1025 indirect and 10 direct reportees and I was reporting into the CEO.
 Launched the Fly brand in all India Modern Trade like Subhiksha, The Mobile Store, Hotspot, E-Zone, Big Bazar, Vijay Sales, Croma, and all the 27 Retail chains, with availability on 3000+ stores, handled DTR (Direct to Retail) network for the first time in India, for Delhi and Bangalore; Store level monitoring resulted ‘Fly’ being the most preferred brand across ‘Hotspot’ and ‘Big Bazar’ for contribution in sales, value and profits; Enabled record sales of 150 crores per annum.

@ Bio Veda Action Research Pvt Ltd (Biotique- Herbal Skincare, Haircare, Bodycare) | From May 2003 till January 2006
As the Regional Sales Manager - North, I was responsible for managing the sales, key accounts, brand stores & trade marketing. Was responsible to train and motivate the 200+ beauty advisors in the team. With 5 Area Managers, 20 officers and a team of 220 girls, I was reporting into the VP Sales & Marketing.
Worked on all key accounts personally once a week to turnaround the sales of Delhi state to 300%, 2.0+ crores pm. Incentive and recreation activities for best results. Territory realignment, brand shop’s in all Taj properties, Lifestyle’s, Shopper’s stop were run with round the year special activities, doubled sales. Periodic training to beauty advisors helped increase therapeutic consultancy and multiple product sales. Expanded exports to Canada, Australia, Norway, Holland, USA and many more countries

@ Parle Products Pvt Ltd | From December 2001 till May 2003
As the Area Field Manager for Rajasthan state, I was responsible for the monthly targets to be achieved in all categories of biscuits and confectionaries. Rajasthan being India no.3 in percentage share and volumes, the substantial task was to sustain and grow, on a monthly basis. With a team of 6 SOs and 12 DSM’s, I was reporting into the RSM North.
 Was the All India No. 1 AFM for the sales planning Year 2002, Was all India No. in institutional sales, added 400+ new non-conventional and institutional outlets / points in 3 months of combing operations. Worked on a bi-weekly closing to ensure targets are achieved. The state grew from an avg sales of 7.0 cr pm to 11.0 cr pm within 15 months of operations vis a vis an industry growth of 4% annually.

@ Henkel Spic India Limited | From February 2001 till December 2001
As the Area Sales Manager – West UP, J&K, I was responsible for business from an established distributor network. Increase distribution, development and training for the both the team & trade partners. Handle bulk sales of brands like ‘Margo’. Launch the ‘Fa’ range of products across territory. With a team of 12 Sales Officers I was reporting into the Regional Sales Head.
 Introduced the ‘Fa’ range with multiple road shows and demonstration campaigns in the territory. West UP became the fastest growing state for Henko Stain Champion- flagship product. Appointed 13 new distributors in new territories. Special drive to appoint separate distributors for the cosmetic products became a winning point for the ‘Fa’ range of products.

@ Godfrey Philips India Limited | From April 1999 till January 2001
As the Area Business Manager for Uttar Pradesh, I was responsible for sales & distribution expansion, distributor appointment, dealer development for the state of Uttar Pradesh and key account management for UP State canteens and institutional sores, with 2 ASE and 23 officers, I was reporting to the Zonal Manager Sales (North).
 Created for the first time, 3D effect POS drive(made by team) in the top cities of UP like Varanasi, Gorakhpur, Lucknow and Kanpur, this helped getting permanent and free space at most of the stores for merchandising. Combing operations done in all major towns of the state to increase distribution in a drastic way. Tea City was among the most preferred brands among all the top retailers of the state.

@ Nestle India Limited| From September 1995 till May 1997
As the Sales Officer for MP2 (Chhattisgarh), I was responsible for sales & distribution expansion, distributor appointment, dealer development and 100% target achievement for the state of Chhattisgarh with 4 Sales Officers and 18 DSM’s, I was reporting to the Area Sales Manager (MP).
 Learnt the art of activities, demonstrations and Displays. I had over 200 paid displays in the territory to be maintained and get the best sales from all of these. Was promoted twice in Nestle within a year of performance. The initial territory of Satna, had 300% growth on average monthly sales, got promoted as C&F based officer at Raipur. Institutional sales of ‘Sunrise’ was a great hit on sales and expansion.


Entrepreneurial Assignments
SAPL GLOBAL Business Head Sept’11 till Feb’15
(Modern Trade, Exports and Consultants, owned company by spouse)

Jove Marketing, Raipur Chhattisgarh Managing Partner Jul’97 till Mar’99
(Potato snacks manufacturing unit, owned by self and spouse)

Consultant, New Delhi India Consultant for Exports/ Sourcing/ BD Mar’17 till Date
(Telecom/ Accessories/ small appliances / LED TV)

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