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Last Login: 09-Oct-2018

KHADIM RAZA

GENERAL MANAGER at MAKE MARK MARKETING PVT. LTD, Delhi

https://www.iimjobs.com/r/91874-khadim-raza
Review of credentials would confirm my association as General Manager STATIONERY PRODUCTS with MAKE MARK MARKTING PVT. LTD MUMBAI and offering performance driven experience of over 28 years in the areas of Sales, Marketing, Brand Management, Market Research, Dealer Management, Channel Management, Operational Management, Human Resource Management, etc

Demonstrated skills in:

• New business initiatives, development of new/ emerging markets, key account development
• Optimize processes, streamlining operations in a cost effective manner and ensuring transparent flow of information required in end-to-end interdependencies
• Team collaboration and brainstorming resulting in team building, conflict resolution, setting goals, driving results and implementing change
• Business maximization, cost reduction, profit maximization, market share expansion

With an innate sense of task prioritization, managerial aptitude, training & development and result oriented attitude towards accelerating organizational growth and that too in a high pressured, time bound and competitive environment, I reckon that my grooming level is apt to look outward for a challenging senior position, requiring complete grasp & grip in Sales, Marketing and Business Development and high level of professional loyalty, integrity and maturity.

A glance through my resume, attached along, shall familiarize you with my credentials. I am confident of fitting in the slot as well as in the team. However, should you desire personal interaction; I may be called upon where the possibility of our association could be explored further.

Sincerely,

KHADIM RAZA


KHADIM RAZA
House No H-12 Jagat Puri, Gali No 19, Parwana Road, Delhi - 110051
Phone: +91 9310309755; Email: khadim.raza@reddifmail.com
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CHANNEL SALES & MARKETING/ BUSINESS DEVELOPMENT/ KEY ACCOUNT PROFESSIONAL

• Technically competent professional offering 24+ years of experience in Channel Sales & Marketing, Business Development, Key Account Management, New Product Development, Brand Management, Strategic Management, Team Management. Commendable experience and adept in handling products such as audio/video cassettes Stationery, PP file & folder.

• Core competencies in driving innovative sales & marketing initiatives to capture and retain a reasonable market share in a fiercely competitive market scenario; expertise in creating integrated marketing strategies in developing new/existing customer sales, brand/product evolution, etc.

• Prolific relationship builder, deft in steering sales and managing strategic alliances with OEMs, Business Partners, Distributors, Key Accounts to drive the sales of various product lines.

• Keen understanding of the market dynamics with rich experience in developing coating business across various geographies; adept in managing the complete business cycle process from client consultation to closing including identifying opportunities, developing focus, and providing tactical business solutions.

• Skilled at establishing strategic partnerships to increase revenue; outstanding success in building and maintaining relationships with key corporate decision-makers establishing large volume, high profit accounts with excellent levels of retention and loyalty.

• Articulate communicator with proven acumen in delivering product demonstrations and presentations to the targeted audience and thereby direct sales and marketing activities in the assigned areas.
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PROFESSIONAL EXPERIENCE
General Manager • Make Mark Marketing Pvt. Ltd. • March 2017 to Till Now

Deputy General Manager • Bindals Papers Mills Ltd. • October 2015- January 2017

National Sales Manager • Benelux Plast-Tech Private Limited •July 2007- October 2015

Sales Executive • Haryana Traders Private Limited • Oct 1993 - Jun 2007

Sales Executive • Plus Channel India Limited • Aug 1991 - Sep 1993

Junior Sales Executive • Jan 1990 - Jul 1991 • Rainbow Music

• Looking after a team of 25+ members, identifying and acquiring new business
• Rationalizing the manpower for proper execution of marketing and business development while achieving the optimal balance between top line and bottom line performance and shouldering full P&L responsibility for overall product positioning and sales operations.
• Tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key accounts to strategically secure profitable business for the products in new markets.
• Expanding clientele and serving key accounts; understanding competition after analysis of market information to formulate business strategies & networking with reliable Channel / Dealers, resulting in deepening market penetration thereby achieving the sales targets within the specified time.
• Developing the strategy that fulfils the business objectives; maximize revenues, profits and market share of the company, implement the chosen strategy across the aspects of product management, pricing, sales & distribution and promotion.
• Organizing sales promotional activities in a competitive scenario such as campaigns and events and other business development activities as a part of market development effort while registering profitable business.
• Setting up channels of distribution to maximize reach and exploit available market potential. Led efforts across conceptualizing, planning and implementing processes to decentralize distribution across the region to drive business volume growth.
• Conducting detail market research and feasibility study to analyze the latest market trends and track the competitor’s activities thereby providing valuable inputs to streamline the promotion and distribution strategies.
• Involving in reviewing & interpreting the competition & market information to fine-tune strategies whilst identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability and enhance revenue.
• Handling set up of HR and Administration processes, statutory company compliances, contract labor management, legal documentation and legal consumer cases.
• Played a pivotal role in recruitments, designing tax friendly compensation packages, monthly performance evaluation, monthly attendance, salary and midterm and annual appraisals.
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ACADEMIC CREDENTIALS

Bachelor of Arts 2004 • Delhi University

Diploma in Computer Course 1986 • Computer Point, New Delhi

Class XII 1990 • CBSE Board

Class X 1986 • CBSE Board
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Date of Birth: 8th January, 1970
Languages Known: English, Hindi, Punjabi and Urdu
Passport No: K0449145 valid till January 2022
References: Available on Request

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