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Last Login: 14-Sep-2021
Sudarsan Metla
COO at Dharmya Business Ventures, Bengaluru / Bangalore
We started our journey by founding www.PlaceofOrigin.in is India`s 1st curated and managed marketplace for iconic and legendary regional food brands from across India. We connected traditional and new-age iconic food producers with new customers and markets all across India. Since our launch in 2015, we had grown the marketplace to become India`s largest speciality food portal with 400+ brands and 3500+ unique speciality food SKUs while also working on unit economics to ensure that we are contribution positive as a business.
In mid-2019, with our learnings on products from the marketplace business, we`ve ventured into the offline market as an FMCG brand with our own branded range of regional Indian specialities, under the brand of ‘Postcard’. We see a huge opportunity in the chosen sector of focus, which is Indian namkeen snacks - currently a 12000 cr market growing at 20% cagr but with stagnant brands and products. With our 8 SKUs, we are currently doing 50L of sales PAN India within 6 months of launch. We are now focused on growing our FMCG brand across e-grocery, modern trade and premium General Trade outlets across India.
In mid-2019, with our learnings on products from the marketplace business, we`ve ventured into the offline market as an FMCG brand with our own branded range of regional Indian specialities, under the brand of ‘Postcard’. We see a huge opportunity in the chosen sector of focus, which is Indian namkeen snacks - currently a 12000 cr market growing at 20% cagr but with stagnant brands and products. With our 8 SKUs, we are currently doing 50L of sales PAN India within 6 months of launch. We are now focused on growing our FMCG brand across e-grocery, modern trade and premium General Trade outlets across India.
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5-8 yrs
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