Behtar Technology Private Limited Reviews by Employees

Tele Sales Executive

Team Lead

Job Title: Finance Manager Company Linkedin: https://www.linkedin.com/company/lokal-app/ Location: Bangalore Mode: 5 Days Work from Office Experience Required: 4-7 years About Lokal: Access & Empowerment for Bharat through AI and Local Language Internet. Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to: - Lokal Matrimony Location-based matchmaking apps focused on hyperlocal compatibility. - Lokal Jobs Hyperlocal job discovery platform connecting blueand grey-collar workers with nearby opportunities. - GyanTV Skill-based learning in regional languages (stocks, photography, small business & more). - Dostt Make new friends through voice chats, games, and real, authentic conversations. - Eaze A safe space to explore emotional well-being via community-driven support. - AstroLokal Instant access to trusted astrologers through audio and chat. - And more 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants. About the Role: We are seeking a hands-on Finance Manager to join our finance team and drive/oversee end-to-end accounting including Revenue & Receivables, Vendor Payables, Reconciliations, Payroll processing, Statutory compliances, Monthly book closures, Audit co-ordination, Financial Due diligences, MIS and Annual Budgeting, and Treasury management. Key Responsibilities: - Lead monthly, quarterly, and annual financial closures including finalization of books, accruals, provisions, and reconciliations. - Manage and review Accounts Receivable (AR), Accounts Payable (AP), vendor ageing, and payroll-related payments. - Own statutory compliance including TDS, GST filings, taxes, and audits (statutory/tax/internal). - Prepare and present monthly MIS, business performance reports, forecasts, and variance analyses to leadership. - Oversee Revenue, bank and GL reconciliations; ensure accuracy in books and financial records. - Manage audit coordination with external auditors, consultants, and internal stakeholders. - Drive budgeting, forecasting, and long-term financial planning processes. - Collaborate with leadership and department heads on cost control, resource planning, and reporting. - Implement process improvements and automation initiatives for financial operations. - Ensure timely processing and review of vendor bills, advance adjustments, and vendor reconciliations. - Supervise a small team of finance executives and guide their professional development. Requirements: - Qualified Chartered Accountant (CA) with 4+ years of post-qualification experience. - Proven track record in audits, MIS, accounts closure, and statutory compliance. - Strong proficiency in financial reporting, Excel, and ERP tools (Tally/SAP/Zoho/QuickBooks). - Ability to thrive in a dynamic, high-growth environment with hands-on responsibilities. - Exceptional attention to detail, communication, and analytical skills. - Prior experience in a startup, tech, or digital services company is preferred.

Bangalore

Lokal - Manager - Finance - CA (4-7 yrs)

Key Responsibilities: - Regional Sales Leadership: Lead and manage the entire digital ad sales function for the South India region, taking full ownership of revenue targets and market share expansion. - Team Building & Mentorship: Recruit, build, mentor, and manage a high-performing regional digital ad sales team, fostering a culture of excellence, accountability, and continuous development. - Revenue Generation Strategy: Develop and execute comprehensive revenue generation strategies with a strong focus on various monetization models, including CPM (Cost Per Mille), CPC (Cost Per Click), and CPL (Cost Per Lead). - Client Relationship Management: Establish, nurture, and maintain strong, long-term relationships with key advertisers, media agencies, and strategic media partners across South India. - Business Development: Proactively identify and pursue new business opportunities, expanding our client base and revenue pipelines. - Cross-functional Collaboration: Work closely with product development, marketing, and operations teams to shape innovative ad offerings that align with user needs, market trends, and advertiser objectives. - Solution Creation & Presentation: Create, package, and present compelling and customized digital media solutions that directly address client objectives and demonstrate clear ROI. - Performance Optimization: Leverage data and performance analytics extensively to optimize ongoing campaigns, ensure client satisfaction, and maximize revenue. - Market Intelligence: Continuously monitor market dynamics, competitor activities, and emerging trends in digital media and advertising technology, providing actionable insights to leadership. Requirements: - 7+ years of experience in digital media ad sales, with at least 4 years in a progressive leadership or managerial role. - Prior experience in digital-first or new-age tech/media companies is mandatory. - Proven track record of consistently meeting or exceeding aggressive revenue targets in digital advertising. - Deep knowledge and understanding of the digital ad ecosystem, including programmatic advertising, performance marketing, brand-led campaigns, and various ad formats. - Exceptional leadership, team management, and coaching skills. - Strong negotiation and stakeholder management skills, with the ability to influence and build consensus at all levels. - Strong existing network across advertisers and media agencies in South India is essential. - Proficiency in CRM tools (e. , Salesforce) and various data analytics platforms (e. , Google Analytics, advertising platforms' dashboards).

Remote

Lokal - Manager - Digital Ad Sales (7-10 yrs)

We are seeking an experienced and strategic Finance Controller to lead financial operations and support our growth journey, including pre-IPO readiness and fundraising initiatives. This is a high-impact leadership role, ideal for a finance professional with strong business acumen, hands-on experience with ERP systems, and a proven track record in scaling companies. Financial Strategy & Control: - Oversee end-to-end financial operations including accounting, reporting, compliance, and controls. - Lead monthly, quarterly, and annual financial closures and board reporting. - Manage statutory audits, tax filings, and regulatory compliance (IND-AS, IGAAP, Companies Act, Income Tax etc. - Implement and improve financial systems, internal controls. Pre-IPO & Fundraising: - Drive pre-IPO readiness including due diligence, governance, financial restructuring, and compliance. - Collaborate with bankers, auditors, and legal advisors during the IPO process. - Prepare investment decks, financial models, and investor communications. - Support capital raise activities (equity/debt), including valuations, term sheet negotiation, and investor relations. Financial Planning & Analysis: - Own budgeting, forecasting, variance analysis, and cost control. - Provide financial insights to senior leadership to support decision-making and strategy execution. - Manage cash flow, working capital, and fund utilization efficiently. Team Leadership: - Lead, mentor, and scale the finance team. - Foster a culture of accountability, accuracy, and continuous improvement. Requirements: - Qualified Chartered Accountant (CA); CMA or CFA a plus. - 10+ years of progressive experience in Finance & Accounts. - Proven experience in pre-IPO processes and fundraising (PE/VC/Strategic). - Strong knowledge of IND-AS, IGAAP, financial compliance, and regulatory frameworks. - Hands-on experience with ERP systems and advanced Excel/financial modeling. - Excellent leadership, communication, and stakeholder management skills. Benefits: - Experience working in high-growth startups or pre listed companies. - Exposure to investor reporting and board presentations.

Others

Lokal - Financial Controller - CA/CMA/CFA (10-12 yrs)

Job Title: Digital Ad Sales Head Location: Delhi / Mumbai Experience: 12+ Years Industry: Digital Media / New Age Tech Companies About Lokal Lokal is a hyperlocal platform founded in 2018, focused on solving real-world problems in India. We started as a regional news platform but have grown into multiple areas, including jobs, social networking, matrimony, and mental wellness. With 45M+ downloads and 5M+ active users across various Tier 2 and Tier 3 cities, we make essential information and opportunities accessible to local communities. Our Vision: One platform for all of regional India's needs. Founded by: IIT Alumni Jani Pasha and Vipul Chaudhary. Backed by: Y Combinator, 3one4 Capital, India Quotient, RB Investments, and other marquee VCs. Job Overview We are looking for a highly experienced and strategic Digital Ad Sales Head to lead our advertising revenue efforts in Delhi and Mumbai. This role demands a deep understanding of the digital media landscape, proven experience in revenue generation, and the ability to build strong client relationships in a fast-growing and dynamic environment. Key Responsibilities - Lead digital ad sales for the region, driving top-line growth and building scalable ad revenue streams. - Build, mentor, and manage a high-performing regional ad sales team. - Develop and execute revenue generation strategies with a focus on CPM, CPC, CPL models. - Establish and maintain strong client relationships with advertisers, agencies, and media partners. - Identify new business opportunities and collaborate with cross-functional teams to drive monetization. - Create, package, and present compelling media solutions tailored to client objectives. - Leverage data and performance analytics to optimize campaigns and maximize revenue. - Work closely with product and marketing teams to shape ad offerings aligned with user needs and market trends. - Monitor market dynamics, competitor activities, and emerging trends in digital media. Requirements - 12+ years of experience in digital media ad sales, with at least 4 years in a leadership role. - Prior experience in digital-first or new-age tech/media companies is mandatory. - Proven track record of consistently meeting or exceeding revenue targets. - Deep knowledge of digital ad ecosystems, including programmatic, performance, and brand-led campaigns. - Exceptional leadership, negotiation, and stakeholder management skills. - Strong network across advertisers and media agencies in North and West India. - Proficiency in CRM tools and data analytics platforms. - Fluent communication skills in English; knowledge of Hindi and regional languages is a plus. Benefits - Experience working with local language content platforms. - Familiarity with regional user behavior across Hindi, Marathi, or other vernacular languages. - Background in scaling monetization strategies for mobile-first platforms.

Delhi

Lokal - Digital Ad Sales Head (12-15 yrs)

Role Overview : The Key Account Manager (KAM) is responsible for managing, nurturing, and growing relationships with astrologers on the platform. This role ensures that astrologers receive the necessary support, training, and insights to maximize their performance while maintaining quality standards. The KAM will act as the primary point of contact for astrologers, ensuring retention and engagement. Key Responsibilities : Account Management & Engagement - Act as the single point of contact for assigned astrologers, addressing their queries and concerns - Build strong relationships with astrologers to enhance retention and performance - Ensure astrologers remain engaged and follow platform guidelines Performance Monitoring & Improvement - Track key performance metrics such as quality scores, ratings, and retention percentages - Analyze astrologer performance and provide actionable feedback for improvement - Ensure astrologers meet minimum engagement criteria (login hours, participation in live sessions, etc.) Training & Quality Support - Guide astrologers on improving their consultation quality and customer experience - Work with the Quality & Training teams to organize refresher sessions for underperforming astrologers - Ensure astrologers understand and comply with platform policies Revenue Growth & Retention - Assist astrologers in optimizing their profiles to attract more consultations - Encourage participation in live shows, articles, videos, and promotional activities to boost their visibility - Identify high-potential astrologers and strategize ways to increase their earnings Escalation Handling & Compliance - Address astrologer concerns and coordinate issue resolution with relevant teams - Ensure astrologers adhere to platform rules (no personal contact sharing, quality compliance, etc.) - Manage escalations related to complaints, penalties, or disputes Requirements - Master's/Bachelor's degree in Business, Management, or a related field - 3-5 years of experience in account management, client servicing, or business development - Strong interpersonal skills with ability to manage and engage key stakeholders - Experience in customer retention, training, or quality management is a plus - Ability to analyze data and provide strategic recommendations - Proficiency in CRM tools and reporting dashboards

Lokal - Key Account Manager (3-5 yrs)

Key Responsibilities: - Conduct thorough market sizing, analysis, and aggressive experimentation to identify and validate viable monetization use cases. - Develop and execute a comprehensive launch strategy to bring the product to market. - Conduct thought experiments and scenario planning to anticipate market dynamics and optimize strategy. - Develop and implement a comprehensive operations and supply strategy. - Build and manage the supply chain from scratch, ensuring scalability and efficiency. - Develop and manage revenue projections, closely tracking Gross Margin and costs. - Implement pricing strategies, discount programs, and revenue maximization initiatives. - Identify and implement cost reduction strategies to optimize profitability. - Retrieve and analyze data to inform strategic decisions and track performance. - Generate regular reports on key performance indicators (KPIs) and financial metrics. Requirements: Experience: - Minimum 2 years of experience in a Founders Office, EIR (Entrepreneur in Residence) role, product management, consulting, or strategy. - 5-7 years of overall professional experience. Skills: - Strong analytical and data-driven decision-making skills (data retrieval and analysis). - Excellent problem-solving and strategic thinking abilities. - Strong communication and presentation skills. - Entrepreneurial mindset with a passion for building and scaling businesses. Education: - B.Tech or MBA from Tier I colleges is a plus. - Startup experience is a strong plus. What We Offer: - Opportunity to directly shape the business strategy of a rapidly growing product. - Competitive salary and equity package. - Work with a highly passionate, ambitious, and skilled team. - Accelerated professional growth and development. We Are Not the Best Fit For You If: - You are content with your current career trajectory and lack a strong desire for continuous learning and growth. - You are fundamentally risk-averse and prefer predictable outcomes. - You thrive in highly structured environments and require explicit direction at every stage. - You prioritize fixed working hours and are uncomfortable with a demanding and dynamic work environment. We Are the Best Fit For You If You Possess: Ownership: - A strong sense of ownership and accountability for problem-solving and execution. Growth Mindset: - A strong desire to take on increasing responsibilities and grow with the product. Data-Driven Approach: - A commitment to data-driven decision-making, while also valuing well-reasoned intuition

Lokal - Senior Business Manager (5-7 yrs)

Job Responsibilities: - Work closely with Product Managers and cross-functional teams (Marketing, Tech, Design, User Research, Sales, Strategy, and Business) to identify data-driven opportunities and solve key business challenges. - Set up and maintain automated dashboards and tracking sheets to monitor critical KPIs. - Conduct in-depth analyses of KPI trends, identify anomalies, and perform root cause analyses (RCA) to provide actionable insights. - Design, analyze, and interpret A/B tests to evaluate experiment impact on product performance and user behavior. - Conduct cohort analysis and retention studies to improve user engagement and long-term retention strategies. - Develop monthly and quarterly KPI projections to assist in strategic planning. - Write and test event analytics for frontend clickstream data, ensuring accuracy in staging and production environments. - Set up feature-specific tracking for new releases to measure adoption and guide product improvements. - Optimize key product funnels (e.g., onboarding, payment) by identifying bottlenecks and proposing data-backed solutions. - Handle ad-hoc data requests from various teams and provide timely, structured insights. - Explore advanced analytics opportunities to enhance user experience and drive revenue growth. Required Skills: 1. SQL Expertise - Strong ability to write complex queries using CTEs, Window Functions, Subqueries, and Advanced Joins. 2. Clickstream Data Analysis - Experience in analyzing user behavior and interactions. 3. Problem-Solving Mindset - Ability to approach challenges with structured, data-driven solutions. 4. Product Analytics Knowledge - Understanding of product metrics, user funnels, A/B testing methodologies, and behavioral analysis. 5. Collaboration & Communication - Ability to translate data insights into actionable recommendations for all the stakeholders. 6. Ownership & Initiative - Ability to take end-to-end ownership of data exploration, insights generation, and implementation of solutions. 7. Adaptability & Continuous Learning - Quick to learn new tools, methods, and adjust to fast-paced environments. Good to Have: Hands-on experience with Google Apps Script to automate tasks and create efficient workflows.

Lokal App - Senior Product Analyst (3-8 yrs)

Job Requirement Business Manager. What Is Lokal: We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We focus on developing world-class products for non-English speakers across India by delivering local information, classified ads, and continually evolving to include new and significant use cases every day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, and are proud to have amassed over 45 million downloads to date. Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT alumni recognised in Forbes 30 under 30 Asia 2020. As a Series B funded startup, we have garnered support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep dedication to effectively serving our users. We are being heard: Inc 42, Forbes, Economic Times. About Business Manager New Products role: We're looking for a talented individual for the role of Business Manager to finalize the next monetizable use case, build supply from scratch to launch the product in market and be responsible for revenue and PnL for this business in long term. Key Responsibilities: - Market sizing, aggressive experimentation and thought experiments to figure out the monetizable use cases and launch strategy. - Figure out operations and supply strategy, build supply from scratch. - Making revenue projections and tracking Gross Margin, costs closely. - Pricing, discounts and Initiatives for revenue maximization, costs reduction. Requirements: - Minimum 1 year of experience in Founders office, EIR roles(Entrepreneur in Residence), product management, consulting, strategy. - Has to be good with data(data retrieval and analysis). - Startup experience is an add on. - Tech or MBA from Tier I colleges is good to have candidates preferred from Jobs Industry. Benefits: - Opportunity to shape the business strategy of a fast-growing product. - Competitive salary and equity package. - Work with an extremely passionate, ambitious and super skilled team. - Opportunity to grow multiple times in exposure and experience in a short period of time. We are not the best fit for you if:. You are satisfied with where you are in life and do not want to push to learn/grow further. You are fundamentally risk-averse. You like working in a structured environment or being explicitly told what to do at every step and not okay with non deterministic outcomes. You are looking for fixed working hours and not comfortable with a challenging line of work. We will the best fit if you have the following qualities. Ownership Complete ownership of the problem statement, arriving at the right solutioning with data driven or well weighed insights and driving the execution. Growth mindset ability to take up bigger, increasing responsibilities as the product grows. Proceeding with a no bias approach Hunches and intuition based decisions are also fine but should be well weighed and called out.

Lokal - Business Manager - IIM/ISB/MDI/FMS (2-4 yrs)

What Is Lokal. Lokal India's largest hyperlocal platform in Indian languages is focussed on building a world-classproduct for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh,Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with10M+ downloads as on today. Our Vision. One platform for all of regional India's needs. Our story. Lokal(Behtar Technology Private Limited), headquartered in Bengaluru was founded by IIT Alumni, Jani Pasha and Vipul Chaudhary in the year 2018 to build Web 2.0 for tier 2 & tier 3 cities in India.We recently raised our Series A from a global Marquee VC. Lokal also has YCombinator, 3one4capital, India Quotient, RB Investment as investors. We are being heard: Tech Crunch, Forbes, Economic Times. About The Role: - We are seeking a dynamic and results-oriented Supply Operations Head to build and scale supply for our Classifieds business. The ideal candidate will be somebody who has worked on building, scaling supply and managed supply operations(training, retaining) in their previous or current role. Key Responsibilities: - Develop and execute plans tailored to the supply side. Make informed listing and pricing decisions for the supply side. Map demand and supply, ensuring efficient resource allocation. Strategize and implement retention plans, focusing on minimizing churn. Plan and strategize inventory to align with business goals. - Develop measures to attract B2B partner tie-ups to enhance business collaborations. Ensure a smooth onboarding and training process for fresh supply, fostering continuous growth. Conduct competitive analysis to stay informed about market trends and dynamics. Develop strategies to stay ahead in the competitive landscape. Take ownership of the profit and loss statement at the supply side. - Control skewing and ensure the maintenance of average and median earnings. Develop retention strategies by opening new revenue streams through product offerings. Design and implement loyalty programs based on supply needs. Requirements: - Master's/Bachelor's degree in Business Administration, Marketing, or a related field. Proven experience in supply side management and strategic planning. Strong analytical and problem-solving skills. Excellent communication and interpersonal abilities. Ability to thrive in a fast-paced and dynamic work environment.

Lokal - Head - Supply Operations (5-7 yrs)

About the job: Lokal App is looking for a proactive and detail-oriented Supply Operations Manager with proficiency in Gujarati and Bangali to join our team. As a leader in the local services platform space, ensuring efficient supply chain operations is critical to our success. In this role, you will oversee the supply operations within regions where Gujarati is predominantly spoken, managing relationships with vendors and ensuring that our service offerings meet the quality and availability standards our users expect. You will be responsible for streamlining operational processes, optimizing inventory management, and devising strategies that enhance our supply chain efficiency. The ideal candidate will have a strong background in supply chain management, excellent organizational skills, and the ability to communicate effectively with local partners in Gujarati. If you are committed to operational excellence and have a passion for supporting local communities, we'd love to hear from you! Responsibilities: - Talent Supply Management: Identify, onboard, and manage hosts, moderators, and key contributors. - Develop and execute strategies to recruit and retain high-quality talent that aligns with the platform's goals. - Ensure there is an adequate supply of live hosts and contributors to meet community demands and peak hours. Operational Oversight: - Monitor host and moderator performance, providing feedback, support, and resources to ensure optimal community engagement. Engagement and Performance Analytics: - Track and analyze key metrics such as call duration, host active days, Active hours, host call pick up rate, and overall host performance. - Use data to forecast demand and adjust supply strategies, ensuring that hosts have the right talent to drive engagement on call for users satisfaction and retention. - Report regularly on community performance, identifying trends and areas for improvement. Training and Development: - Develop and implement training programs for hosts and moderators to enhance their communication skills, engagement techniques, and adherence to community guidelines. - Foster a culture of continuous improvement and professional growth among hosts, encouraging innovation and creativity in their calls. Quality Assurance & Compliance: - Ensure that all hosts and moderators adhere to community guidelines and platform standards. - Monitor audio and video call for quality control, addressing any issues related to inappropriate behavior or content. - Develop protocols to handle violations, disputes, and conflicts in a timely and professional manner. Community Growth & Expansion: - Develop strategies to expand the host and contributor base to new markets and languages. - Work on initiatives to grow active users and enhance the overall user experience & host growth. Requirements: - Master's/Bachelor's degree in Operations Management, Community Management, Business Administration, or a related field. - 3+ years of experience in community management, operations, or supply chain roles, or social platforms. - Strong experience in managing hosts, moderators, and content contributors. - Proficiency in analytics tools, community management platforms. - Excellent communication, leadership, and organizational skills. - Ability to multitask and prioritize in a fast-paced, dynamic environment.

Lokal App - Manager - Supply Operations (3-6 yrs)

Job Requirement Business Manager New Product: What Is Lokal: We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We focus on developing world-class products for non-English speakers across India by delivering local information, classified ads, and continually evolving to include new and significant use cases every day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, and are proud to have amassed over 45 million downloads to date. Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT alumni recognised in Forbes 30 under 30 Asia 2020. As a Series B funded startup, we have garnered support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep dedication to effectively serving our users. We are being heard: Inc 42, Forbes, Economic Times. About Business Manager New Products role: - We're looking for a talented individual for the role of Business Manager to finalize the next monetizable use case, build supply from scratch to launch the product in market and be responsible for revenue and PnL for this business in long term. Key Responsibilities: - Market sizing, aggressive experimentation and thought experiments to figure out the monetizable use cases and launch strategy. - Figure out operations and supply strategy, build supply from scratch. - Making revenue projections and tracking Gross Margin, costs closely. - Pricing, discounts and Initiatives for revenue maximization, costs reduction. Requirements: - Minimum 1 year of experience in Founders office, EIR roles(Entrepreneur in Residence), product management, consulting, strategy. - Has to be good with data (data retrieval and analysis). - Startup experience is an add on. - Tech or MBA from Tier I colleges is good to have. - Speaking, understanding and reading proficiency in Telugu or Tamil. Benefits: - Opportunity to shape the business strategy of a fast-growing product. - Competitive salary and equity package. - Work with an extremely passionate, ambitious and super skilled team. - Opportunity to grow multiple times in exposure and experience in a short period of time. We are not the best fit for you if: - You are satisfied with where you are in life and do not want to push to learn/grow further. - You are fundamentally risk-averse. - You like working in a structured environment or being explicitly told what to do at every step and not okay with non deterministic outcomes. - You are looking for fixed working hours and not comfortable with a challenging line of work. - We will the best fit if you have the following qualities. - Ownership Complete ownership of the problem statement, arriving at the right solutioning with data driven or well weighed insights and driving the execution. - Growth mindset ability to take up bigger, increasing responsibilities as the product grows. - Proceeding with a no bias approach Hunches and intuition based decisions are also fine but should be well weighed and called out.

Lokal App - Business Manager - New Product - IIM/ISB/MDI/FMS (1-3 yrs)

Responsibilities: - Optimize campaigns across Meta and Google platforms (SEM, YouTube Ads, PMax) to reduce CAC and increase RoAS. - Plan business projections and align marketing strategies to achieve set RoAS and CAC targets. - Manage lead generation campaigns, continuously iterating on creatives, forms, and audiences to improve lead quality. - Utilize analytics and event tracking to optimize campaign performance. - Develop high-ROI ad creatives with a strong understanding of relatable content for the target audience. - Create and maintain performance reports using MS Excel and PowerPoint. SQL skills are a plus. - Collaborate with other marketing team members and stakeholders. Requirements: - 1-2 years of experience in campaign optimization, focusing on CAC reduction and RoAS improvement. - Proven experience in managing lead generation campaigns across Meta and Google platforms (SEM, YouTube Ads, PMax). - Demonstrated ability to analyze campaign performance and make data-driven decisions. - Strong understanding of marketing analytics and event tracking. - Creative mindset with the ability to develop high-performing ad creatives. - Intermediate to advanced proficiency in MS Excel and MS PowerPoint. - SQL skills are a plus. - Excellent communication and collaboration skills. Qualifications: - Master's/Bachelor's degree in Marketing, Business, or a related field (preferred). - Relevant certifications in Google Ads and Meta Ads (a plus). - Experience working in a fast-paced, startup environment (a plus).

Lokal App - Specialist - Performance Marketing (1-2 yrs)

- Lokal India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. - We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra and Gujarat with 10M+ downloads as on today. - Our Vision One platform for all of regional India's needs. - Our Story Lokal(Behtar Technology Private Limited), headquartered in Bengaluru was founded by IIT Alumni, Jani Pasha and Vipul Chaudhary in the year 2018 to build Web 2. - 0 for tier 2 & tier 3 cities in India. - We recently raised our Series A from a global Marquee VC. - Lokal also has YCombinator, 3one4 capital, India Quotient, RB Investment as investors . - We are being heard: Tech Crunch, Forbes, Economic Times. - We are seeking a Lead UX Researcher to uncover deep insights about users across India, from Tier 1 cities to Tier 3 towns. - This is an exciting opportunity to conduct both qualitative and quantitative research to understand user behaviors, needs, and preferences across diverse demographics. - You will lead research initiatives that drive user-centric design, ensuring our products resonate with users nationwide. Key Responsibilities : - Conducting end to end primary and secondary research; on ground and telephonic interviews/ remote. - Plan and implement user research strategies and methodologies including but not limited to user interviews, usability testing, concept testing, surveys, card sorting. - Build comprehensive user personas and journey maps based on behavioral and cultural insights. - Identify user pain points and motivations, providing actionable recommendations to improve user experiences. - Present research findings to senior leadership, product teams, the design and other key stakeholders. - Plan, conduct, and analyze usability studies for prototypes and live products. - Conduct quality research audits to ensure the quality of user studies. Requirements: - Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, or a related field. - 3 to 5 years in UX research with a portfolio showcasing impactful research work. - Hands-on experience with both qualitative and quantitative research methods. - Proven ability to conduct research with diverse user groups, including rural and urban populations. - Proven ability to manage and lead a research team, ensuring efficient collaboration and high quality deliverables. - Strong analytical skills to interpret data and translate it into actionable insights. - Excellent storytelling and presentation skills to communicate findings effectively.

Lead - UX Researcher (3-5 yrs)

Key Responsibilities: Persona of Candidate we think might fit us: - 2-3 years of experience in Product Management. - Have a Work exp in a paid content product. - Have worked closely with the content strategy & creation teams. - Highly analytical and good in hands on data analysis. End-to-End Product Ownership: - Drive the vision, strategy, and execution for the edutainment platform GyanTV. - Define product goals aligned with business objectives, focusing on engagement, retention, and monetization. - Collaborate with stakeholders to prioritize features and enhancements based on user feedback, market research, and business goals. - Develop and manage the product roadmap, ensuring timely delivery of high-quality features. Content Strategy Integration: - Work closely with the Content Strategy Lead to align platform features with content priorities. - Integrate tools and features that support content discovery, creator onboarding, and AI-driven content production. - Ensure seamless content moderation workflows and high-quality delivery of videos. User-Centric Product Design: - Conduct user research to understand the needs and preferences of our tier-2 vernacular audience in India. - Design an intuitive, engaging, and delightful user experience for consuming byte-sized learning content. - Prioritize features like offline learning, personalized recommendations, and gamification to enhance user engagement. Collaboration and Team Leadership: - Work cross-functionally with engineering, design, marketing, and content teams to deliver impactful product features. - Guide internal and external creators, agencies, and AI-driven content tools to produce and deliver platform-ready content. - Ensure alignment across teams to achieve key metrics such as user acquisition, retention, and revenue. Data-Driven Decision Making: - Define and track product success metrics, including user engagement, content consumption, and creator performance. - Use data insights to iteratively improve product features and inform strategic decisions. - Monitor competitor platforms like Instagram, YouTube, and others to identify trends and opportunities. Budget and Resource Management: - Collaborate with stakeholders to allocate budgets effectively across high-quality creators, agencies, internal creators, and AI-driven content production. - Ensure resource utilization aligns with business goals such as engagement, revenue, and repeat usage.

Lokal App - Product Manager - New Categories (2-3 yrs)

Job Requirement Digital Ad Sales Manager. What is LokalL We are Lokal, India's premier hyperlocal platform, offering services in various Indian languages. We focus on developing world-class products for non-English speakers across India by delivering local information, classified ads, and continually evolving to include new and significant use cases every day. We operate in several states including Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, and are proud to have amassed over 45 million downloads to date. Headquartered in Bengaluru, Lokal was founded in 2018 by Jani and Vipul, both distinguished IIT alumni recognised in Forbes 30 under 30 Asia 2020. As a Series B funded startup, we have garnered support from top-tier investors such as the Sony Innovation Fund, YCombinator, 3one4 Capital, India Quotient, and Global Brain. Our mission is driven by a commitment to innovation and a deep dedication to effectively serving our users. We are being heard: Inc 42, Forbes, Economic Times. Work Location: Delhi Job Description: - We are seeking a highly motivated and experienced sales Manager to join our dynamic sales team. - The ideal candidate should have a strong background in sales and a proven track record of achieving sales targets. - The Sales Manager will be responsible for leading a team of Sales executives, driving revenue growth, and ensuring customer satisfaction. What you'll be responsible for: - Manage and lead a team of Sales executives, providing guidance, training, and coaching to optimize their performance and achieve sales targets. - Develop and implement effective Sales strategies to drive revenue growth and meet or exceed sales goals. - Conduct regular performance evaluations and provide feedback to team members to enhance their productivity and sales skills. - Monitor and analyze sales metrics to identify areas of improvement and take corrective actions as necessary. - Foster a positive and motivational work environment to maximize team morale and engagement. - Build and maintain strong relationships with customers to ensure customer satisfaction and retention. - Collaborate with cross-functional teams such as marketing and operations to align sales strategies and achieve business objectives. - Utilize CRM tools effectively to track sales activities, manage leads, and generate accurate sales reports. - Conduct market research to identify new business opportunities and stay updated with industry trends. - Prepare and deliver sales presentations to prospective clients, showcasing our products/services and highlighting their benefits. - Stay up-to-date with product knowledge and industry trends to effectively communicate the value proposition to customers. What we're looking for: - Master's / Bachelor's degree in Business Administration, Marketing, or a related field. - Minimum 3 years of proven experience in Digital media sales (Lead Generation). - To generate revenue through cost per mille (CPM), Cost per Click (CPC), Cost per Lead (CPL). - Identify and evaluate potential marketing revenue opportunities, develop comprehensive broadcast and digital sales packages, deliver persuasive presentations to clients, and successfully close sales. - Excellent communication skills in Tamil/ Kannada/ Telugu/ Marathi/ Hindi and English, both verbal and written. - Strong leadership and team management abilities. - Proficiency in using CRM tools for lead management and reporting. - Advanced knowledge of Microsoft Excel for data analysis and reporting purposes. - Proven track record of achieving sales targets and driving revenue growth. - Exceptional presentation and negotiation skills. - Ability to thrive in a fast-paced and target-driven environment. - Strong analytical and problem-solving skills. - Self-motivated and result-oriented with a customer-focused mindset. Brownie points if you have: - Experience in working with the local language content platform. - Knowledge of the local market and understanding of the user preferences in Hindi & English-speaking regions. - Previous experience in managing sales teams in the tech industry. - Familiarity with social media platforms and their use in driving sales. - If you have an interest in a profession that blends creativity, communication skills, and business acumen, a career in media sales could be a promising choice for you. - We are a wholesome team that encourages ideas, experiments as much as validating and refining structured processes already established. - If you think you're the person we're looking for, we're looking forward to speaking to you.

Lokal App - Digital Ad Sales Manager (3-5 yrs)

Apply to 15 Behtar Technology Private Limited jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Behtar Technology Private Limited Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 15 Behtar Technology Private Limited jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Behtar Technology Private Limited Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM