- Manage the Zyla brand consisting of the creative, design, media, PR, online reputation management, social media, ATL, and BTL. - Build lean brand marketing strategies and execute marketing plans to establish and maintain brand presence in the market across India (Tier-II & III cities as well). - Devise optimized marketing mix & execute brand plans with timelines and cost-effectiveness. - Develop accurate project priorities, schedules, and budgets for the execution of brand management programs. - Develop suitable brand initiatives to position the brand and work on campaign idea development & creative production. - Work closely with the leadership team & other functional heads for building and strengthening all the brands that the organization endows across the market and to strengthen core brand values. - Work with external partners including leaders in the medical & healthcare fraternity, hospital groups, governmental entities, and pharma companies to collaborate for brand expansion. - Identify and partner with external brands to build cross/consumer promotions. - Conduct regular brand health studies to track Zyla brand awareness, brand trust & brand pride, to draw marketing plans basis the results of brand tracks in order to drive brand growth. - Build and maintain strong working relationships with other departments not limited to sales, content, operation, customer experience & technology. - Work across all functions to ensure effective customer communication. - Liaison with and manage the Creative, Media, and PR Agencies. - Manage Media planning and buying activities. - Track brand health parameters and monitor changes around awareness, consideration, preference, and brand imagery. Required Candidate profile : - Proven work experience of 4 to 8 years in brand management and marketing. - Strong communication skills. - Proven team leader well versed in managing brand marketing teams. - Ability to work in a start-up and agile environment.

Gurgaon/Gurugram

Zyla Health - Marketing & Branding Role  

Zyla Health - Marketing & Branding Role   ,Job Description for Zyla Health - Marketing & Branding Role   in Zyla Health Pvt. Ltd. in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for Zyla Health - Marketing & Branding Role   in Zyla Health Pvt. Ltd. in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!