Zydus Wellness - Senior Brand Manager

Job Title : Senior Brand Manager

Functional Reporting & Administrative Reporting: Category Head

Location: Mumbai

Role Purpose:

The role serves the purpose of managing & improving the performance of the assigned brand by driving execution of annual & interim projects for the brand

Key Accountabilities/ Responsibilities:

Key Deliverables : For the assigned brand,

- Net Revenue

- Value Market Share

- Gross Contribution Target

- Brand Health Indicators

Key Activities:

- Lead campaign launches end to end working with external agencies and internal network (scripts, research stimulus, beta releases), post launch analysis

- Drive on ground execution with Sales function & track success parameters (such as consumer offers) / Oversee and manage channel related execution for MT and E Commerce

- Manage social media communication

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Manage art works, communication across the board with stakeholders

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

Key Interactions:

Role Requirements:

Educational Qualifications:

- PG Degree in General / Marketing Management from Tier 1 B school

Experience (Type & Nature):

- Prior experience in FMCG is preferred

Skills & Technical Competencies:

- Knowledge & understanding of relevant business indicators

- Awareness of brand life cycle, basics of marketing communication

- Strong analytical ability, creative thinking