Talent Acquisition at Zydus Wellness
Views:1577 Applications:426 Rec. Actions:Recruiter Actions:9
Zydus Wellness - Regional Manager - Customer Marketing - East Region (7-10 yrs)
We have an exciting job opportunity for the Regional Customer Marketing Manager Role - Kolkata (East).
Designation -RCMM East
Company Name- Zydus Wellness
About Zydus Wellness
Zydus Wellness is the consumer arm of Zydus group, the Pharma giant, established as Cadila Laboratories in 1952. We have been contributing to the health of Indians since 1988 with a strong portfolio of brands like Sugar Free, Nutralite, Everyuth, Complan, Glucon-D, Nycil and Sampriti.
In the sugar substitute market, Sugar Free is a market leader with 94% market share and targets health and fitness seekers apart from diabetics. Sugar Free is available in pellet, powder and liquid formats.
Nutralite is a market leader in the Table Spread category, appealing to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.
In the skincare segment, Everyuth Naturals occupies the unique distinction of being a - skincare brand from a healthcare and wellness company- . Enriched with the goodness of natural ingredients and powered with Nano actives, Everyuth enjoys market leadership in skincare segments like face masks and scrubs and has a strong position in the face wash segment as well.
Complan, a household brand in the health food drink category, introduced in India in 1964 as a milk based health food drink. Today Complan is considered to be one of the strongest brands associated with nutrition and health benefits with a high spontaneous recall of nearly 90% in India. Complan has the highest protein content in the MFD category and ranked 4th most trusted brand in the hot beverages category.
Glucon-D launched in 1933, is the market leader in the energy drinks segment. Rated most trusted brand in Health and personal care. Glucon-D is a pseudo name for the glucose drink category.
Launched in 1951, Nycil is the number one prickly heat powder and market leader in the prickly heat and cooling powder category in India. The brand has been clinically proven to show results in 3 days.
Reporting Branch Head and Head -Customer Marketing
Direct reports - Customer Marketing Analyst ( in Branch)
Qualification: MBA Premier 'B' School
- At least 7-10 years of overall work experience (at least 2 years in Customer Marketing)
- In Depth understanding of FMCG Distribution dynamics,
- Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution.
- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development.
Key Responsibilities :
- Be the owner and anchor of all National programmes and initiatives being rolled out for the Branch and Sales team members within the branch.
- Be the Voice of the Branch for building credence with the marketing function for sizeable share/distribution maximization opportunities across states/geographies within the branch .
- Build buy in and disproportionate share of mind and share of effort with the field teams basis close work for a strong execution culture along with the Branch Head.
- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines.
Kindly revert with your keenness for this opportunity along with Current CTC(Fixed + Variables)