Zydus Wellness - Brand Manager

Role Purpose :

The role serves the purpose of managing & improving the performance of the assigned brand by

a. Planning & driving execution of annual & interim projects for the brand

b. Aiding on conceptualization & set up of a product pipeline for future (NPD)

Key Accountabilities/ Responsibilities:

For the assigned brand,

- Net Revenue

- Value Market Share

- Gross Contribution Target

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

Key Activities :

- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs

- Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters