Zycus - Vice President/Global Marketing Head - SaaS Product

We are looking for a Vice President - Global Marketing Head to lead and drive our marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement.

This is a senior leadership and highly strategic role. You will be responsible for driving the overall marketing strategy including positioning, messaging, product marketing, demand generation, digital marketing, analyst relationships, and customer/partner marketing. You will also lead the inside sales / business development team.

You will be accountable for achieving company objectives with regard to revenue, customer acquisition, budget management, and profitability. It requires cross-functional collaboration with multiple internal and external business stakeholders including agencies to drive incremental sales, customer engagement and loyalty. This role requires a strong balance of creative thinking & strategic thinking, project management ability, communication skills, analytical thinking, brand expansion, and creative problem solving with the ability to influence and introduce innovative and impacting marketing programs.

What You'll Do:

- Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution

- Responsible for building Certinal's brand & enabling revenues across all global markets including US, EMEA, and APAC

- Lead all areas of global marketing spanning product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR

- Drive business strategy and identify marketing strategies to accelerate revenue growth

- Drive demand-generation initiatives through strategic account-based-marketing and inside sales

- Lead our customer/partner marketing program including overall strategy, communication planning, analysis, and optimization.

- Create and manage quarterly and annual budgets along with headcount requirements working closely with our VP of Finance and Administration.

- Build and coach a world-class marketing team

What We're Looking For:

- A great leader who can make a big impact and lead the growth of our business

- More than 18 years' experience with at least 10+ years in a leadership role as a global marketing executive with a focus on product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR

- Experience in building & scaling early stage SAAS companies will be a definitive advantage

- 5+ years' experience demand generation in SME/mid enterprise/ enterprise SAAS segments

- Experience establishing and expanding the company's vision to out-execute competitors on thought leadership, analyst/press relations, and content/messaging.

Why Should You Join Us?

Recognized as a leader by Analyst. Zycus is cited as a 'Leader' in The Forrester Wave's Contract Lifecycle Management for Buy-Side Contract Suite, Q4 2021. Find out more about us and read the report https://www.zycus.com/

Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young (https://certinal.com/esign-legality.html)

Create an impact and transform your ideas. You will get the opportunity to lead and grow the business.

About Us

Certinal is a wholly owned subsidiary of Zycus, the pioneer in Cognitive Procurement. A familiar name and market leader with years of experience in managing critical contracts & agreements, Zycus boasts of over Fortune 1000 enterprise clients and deployments of procurement and sourcing suite of products. Digital Signing has always been a focus area for Zycus. Thus Certinal was born with the stated goal of offering a best-in-class Digital Transaction Management solution that will be easy-to-use, 100% secure to deploy, and legally compliant around the world. We stand committed to providing a one-stop solution to large enterprise customers, compliant with various security standards and conforming to different regional regulations.