DESCRIPTION  About Zycus :  Headquartered in Princeton, U.S. in 1998, Zycus has grown every day to be established as an organization which now is a leading global provider of a complete Source-to-Pay suite of procurement performance solutions.  We develop cloud-based (SaaS) Source-to-Pay solutions for large global enterprises, and have successfully deployed about 200 solutions to over 1000 Global clients. Our spirit of innovation and our passion to help procurement create greater business impact are reflected among procurement solution deployments that we have undertaken over the years. We are proud to have as our clients, some of the best-of- breed companies across verticals like Manufacturing, Automotives, Banking and Finance, Oil and Gas, Food Processing, Electronics, Telecommunications, Chemicals, Health and Pharma, Education and more.  With a team of 850+employees, we are present in India with 3 development centers at Bengaluru, Mumbai & Pune and offices in the U.S., U.K., Australia, Dubai, and Singapore.  Know more about the LEADER of Gartner's 2013, 2015 & 2017 Magic Quadrant for Strategic Sourcing Application Suites and The Forrester Wave- : e-procurement, Q2 2017  About the role:  The incumbent will be reporting to Vice President-Marketing & would have complete ownership of end to end marketing responsibilities for Zycus products in key markets.   He/She will be responsible for:  Demand Generation :   - Supervising SEO/PPC, social media, and other web based campaigns to create lead pipeline for sales to follow up   - Work closely with the business development and sales team right from lead generation to deal closure and provide marketing support at every step   - Planning and organizing webinars to push leads into the pipeline   - Planning and organizing online and offline product demonstrations   - Participating in various events and organizing round tables and other events for prospect intimacy campaigns   - Reporting lead numbers on a monthly basis to senior leadership and taking corrective actions wherever required   Content Creation :   - Managing the process of creating thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials and other content collaterals for web based marketing   - Creating sales enablement content like presentations, technical support documents, product literatures, custom sales documents etc to provide sales support   - Win/Loss Analysis - Analysing the reasons behind a prospect win or loss and reporting the same   - Tracking key competitors and creating shadow marketing programs to tackle them   Marketing Communication :   - Ensuring regular media coverage through PR programs, customer interviews, customer wins etc   - Initiating analyst relationship programs for analyst outreach   - Supervising account based marketing programs to ensure that leads move from one stage of the sales cycle to another   - Creating local language based communication collateral's as per the requirement for the region   Team Management & Collaboration :   - Collaborating with internal stakeholders and knowledge sources for working on all content and demand generation activities   - Being the point of contact for all marketing issues related to the region   - Managing the budgets assigned to the region and ensuring it delivers the desired results   - External vendor and partner management where ever required.   REQUIREMENTS :  - 4+ years' experience preferably in a B2B environment in an IT industry  - Has managed demand generation and content marketing programmes  - Well versed in the best practices in online marketing and marketing automation activities  - Ideally should have managed a team earlier though not necessary  - Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferable  - Exposure to working on marketing programs for overseas markets would be preferred  BENEFITS  - An opportunity to work in Product Marketing team of a fast growing and exciting business with global footprint  - Attractive Compensation, to say the least

Mumbai

Zycus - Manager - Product Marketing 

Zycus - Manager - Product Marketing  ,Job Description for Zycus - Manager - Product Marketing  in Zycus in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Zycus - Manager - Product Marketing  in Zycus in  Mumbai for (4-8) years of experience. Apply Now!