Zycus - Lead Manager - GTM Marketing (6-9 yrs)
Description - Zycus is looking for a growth hacker responsible for driving go-to market activities for 8 countries in Europe.
Demand Generation :
- Understand the nuances of each market, and develop market specific content & digital marketing plan to build awareness, interest and consideration.
- Plan and manage integrated demand generation campaigns across different channels. E.g. email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipeline.
- Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
- Planning and organizing round-tables & events (ground events / webinars) either own or 3rd party to generate leads
- Optimize campaigns to maintain channel efficiency
- Identify new channels for developing pipeline
- Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
- Develop key partnerships with third parties like industry bodies, technology partners, knowledge partners for running joint marketing campaigns.
- Build competitive intelligence, and create shadow marketing programs
- Identify relevant local PR / publications to drive campaigns
Team Work & Collaboration:
- Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities
- External vendor and partner management wherever required
- Engaging with industry influencers and creating a strong network of thought leaders
- 6-8+ years- experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building a pipeline in European markets
- Ability to bring in creativity to the role, while also being deeply data driven and analytical in approach.
- Well versed with marketing automation tools such as Marketo, Salesforce etc.
- Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc.
- Excellent written and verbal communication skills
- Astute analytical ability - should have a natural flair for working with large data sets, identify trends and patterns to enable data driven decision making.
- Should be an MBA graduate from a Tier I B-School
Five Reasons Why You Should Join Zycus
Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
A Market Leader: Zycus is recognized by Gartner (world's leading market research analyst) as a Leader in Procurement Software Suites.
Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
Get a Global Exposure: You get to work and deal with our global customers.
Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.
About Us :
Zycus is a leading global provider of A.I. powered Source-to-Pay suite for procurement, finance, and AP organizations. Our comprehensive product portfolio includes eProcurement, eInvoicing, Spend Analysis, eSourcing, Contract Management, Supplier Management, Financial Savings Management, Project Management, Request Management, Supplier Network, Insight Studio, and Merlin A.I. Suite with intelligent BOTs. Our spirit of innovation and passion to help organizations create greater business impact is reflected among the hundreds of procurement solution deployments that we have undertaken over the years.
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