Zunpulse - Brand Manager - Digital Marketing

Brand Manager - Digital Marketing (Zunroof)

Job Description :

- Analyzing our brand positioning and consumer insights

- Helping shape and communicate our vision and mission

- Translating brand elements into plans and go-to-market strategies

- Planning, implementing, managing and monitoring company's Social Media strategy

- Performing research on current benchmark trends and audience preferences

- Designing and implementing social media strategy to align with business goals

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Generate, edit, publish and share engaging content daily

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Identify relevant influencers and collaborate with them to drive brand engagements

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts' design

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Manage media and Public Relations

Job Requirements :

- Excellent copywriting skills

- Ability to deliver creative content

- Excellent communication skills

- Knowledge of online marketing channels

- Taskmaster

- Excellent team player

- Stakeholder management

- Agency Management