Zoomcar.com - Senior Marketing Manager - ZAP

Role Expectations :

- Drive end-to-end associate acquisition and retention channels

- Lead digital channels that can improve the overall associate funnel

- Strategize and assist in executing relevant partnerships and alliances to increase acquisition and improve engagement

- Monitor the health of the associate conversion funnel on daily basis and work with product team to make necessary continuous improvements

- Work with SEO team to ensure that organic traffic around ZAP is always maximized

- Ideate and assist in executing viral events/engagements that will raise awareness around ZAP

- Assist in developing robust referral and loyalty programs for associates

Desired Profile :

- 4-6 years of experience from top university (B.Tech), MBA not required

- Past exposure to B2C digital marketing and alliance/partnership building

- Strong affinity for data with a fluency for understanding various acquisition and retention strategies; must be hands on!

- Working knowledge of social media/content management tools

- High creativity quotient with excellent communication abilities

- Willingness to travel