Zoomcar.com - Manager - Growth Marketing

JOB PURPOSE:

As a Growth/Digital Marketing manager, you will be responsible for performance marketing campaigns across all marketing channels (Social, Google, Affiliates).

You will help create & execute strategy for new user acquisition and also returning user engagement through traffic channels including Google & FB. Along with running the accounts, you will also contribute to our overall growth strategy nationally as well as at a city level.

You will also be working closely with Product, Operations and Analytics team.

Additionally, if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web/ app based businesses and knowledge of MS Excel would be a plus. Knowledge of SQL will be preferred.

PRIMARY ACCOUNTABILITY:

- Responsible for business growth

- Lead the team in planning and executing a strategy across multiple touch points

- Optimizing all channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency

- Periodic reporting to management on the performance of campaigns

- Gathering insights into campaigns and consumer behaviour and implementing the learnings

- Developing and executing new and innovative strategies for consumer acquisition

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI

- Interface with key stakeholders in order to plan and execute campaigns

- Provide clear and actionable insights to the business stakeholders

- Drive execution on strategic high impact projects for steep growth

- Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders

- Providing regular feedback to the product team

- Improvement of performance Funnels

SKILLS and COMPETENCIES REQUIREMENTS:

Functional Skills and Competencies:

- In-depth understanding of social media marketing strategy & Channels

- Supervision and execution of all social media activities

- Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re- engagement.

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Finding new ways to leverage Facebook, Twitter, etc. for professional and business purposes.

Analytical Thinking and Decision Making Skills:

- Ability to analyze reports and available data to formulate business insights and make major decisions impacting strategic outcomes

- Ability to identify requirements of the organization's information systems and participate in decision-making processes with key stakeholders to decide what kind of Predictive and Forecasting Reports need to be created and published.

- Demonstrates ability to make unpopular and difficult decisions when necessary.

- Ability to look beyond the obvious solutions and ways of working and create better reports or more efficient ways of reporting.

EDUCATION REQUIREMENTS:

- Bachelor or Master's degree in Engineering/Technology or

- MBA from Tier-1 B-School or MSc in Statistics or Mathematics

EXPERIENCE :

4-6 year of relevant performance/ digital marketing experience