Zoomcar.com - Director - Digital Marketing

Responsibilities:

- The Digital Marketing growth typically lives at the intersection of marketing and product, and is focused on customer and user acquisition, activation, retention, and upsell. The candidate will work cross-functionally with engineering, analytics, product management, operations, and marketing to design and execute strategies for 10x-100x growth.

- The primary role is to spearhead all digital and performance marketing initiatives leading to demand generation and revenue growth.

- The candidate should be proficient digital marketer and understands the fundamentals and how various digital channels like Displays, SEMs, Retargeting, Social, Emails, PNs, SEO could be used to drive acquisition and retention.

- Needs to live and breathe data. If required, shouldn't mind getting his/her hands dirty to write SQL codes, analyze consumer cohorts, study conversion funnels and detail out consumer journey to identify next set of opportunities for hyper growth.

- The candidate should be able to map data to business needs and draw actionable insights to chalk out plans for pushing revenues and utilization in line with the planned new cities launch and fleet expansion.

- Understands P&L and levers of profitability and hence constantly aim for driving efficiency and profitable consumer acquisition across all marketing channels and initiatives.

- Should have played a key role in the hyper growth in the past organization. Can bring best practices from other industries/ business models and adapt it to the business/marketing needs of Zoomcar.

- Provides thought leadership and guidance to the internal team. Create an amicable environment suitable for facilitating cross-training and professional growth.

- Partner with the team on quantitative and qualitative research that delivers actionable insights to drive growth and influence key marketing decisions.

Skills:

- Ability to communicate effectively with external & internal Stakeholders.

- Strong analytical bend with a fluency for data

- High comfort level working with tech and product teams

- Extremely high energy person with ability to handle significant pressure & long hours

- Strong Customer & service Orientation.

- Strong Commercial Acumen.