Zoomcar.com - Content Strategist

Creation of Social media strategy

- Create Zoomcar's social media strategy across platforms like Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat, Linkedin and Wordpress blog with inputs from both internal and external stakeholders

- Plan social media campaigns (communications, contests etc.) in line with the strategy, organizational objectives and budget allocations

- Creation of weekly communication plan

Execution of Social media campaigns

- Manage social media campaigns and day to day activities across all Social media platforms

- Create and maintain an exhaustive Social media calendar

- Seeding of content into social networks to ensure virality of communication

- Engage in customer conversations on Social media platforms and moderate user generated content

- Blogger outreach: Manage a blogger outreach program which will be used for creation of content for Zoomcar blog

Reporting and Monitoring of Social media platforms

- Weekly performance reporting of all Social media platforms

- Develop benchmark metrics to evaluate social media campaigns and report on campaign effectiveness

- Monitor Social media trends and activities of main competitors

Content Strategy

- Content writing for Zoomcar blog to ensure that the blog gets highly shareable content and also ranks in terms of organic traffic

- Copywriting for Offline communication across different cities with Zoomcar operations. Needs to maintain a cordial relationship with City marketing managers to understand their requirements so that the same can be incorporated in the creatives

- Needs to know effective copywriting in different styles viz. blogs, twitter, Facebook etc. Knowledge of writing for Search Engine Optimization is an added advantage

- Good command over grammar, punctuation and language

- Needs to have flair to understand Zoomcar's products and services and so that the same can be presented in a lucid manner across online and offline creatives

Requirements:

- This is an individual contributor role, reporting into VP Marketing.

- Work Ex: 5-7 years, experienced in managing social media and copywriting

- Strong creative writing skills with command on grammar

- Ability to strategize and execute on content plans

- Analytics and number driven with good excel skills

- Creative, pro-active, team player and ability to multitask

- Can work with senior management in a cross functional team setting across geographies