Zoomcar.com - Assistant Manager - CRM/Retention

Zoomcar.com - Assistant Manager - CRM/Retention

We are looking for someone who is data-driven and can improve customer retention for Zoomcar.

Roles & Responsibilities :

- Drive CRM initiatives like build retention strategy and campaigns across mediums like PN, SMS and Email

- Create rules around messaging prioritization

- Run cohort analysis of customer segments and personalize messaging

- Take data-driven actions to improve retention metrics

- To work closely with category teams to improve retention & engagement metrics

- Understand the consumer lifecycle based on usage and create new avenues for customers to repeat

- Handle marketing automation campaigns and be the POC for the Marketing team for CRM related activities

Experience :

- 3 to 4 years of experience in retention

- Comfortable with handling a large amount of data

- Working knowledge of CRM automation tools like Clevertap, Mixpanel, WebEngage, MoEngage etc

- Excellent problem-solving skills and analytical thinking

- Prior eComm experience will be a major plus

- Knowledge of SQL is a plus