Zoomcar - Assistant Manager/Manager - Marketing & Growth

Roles and Responsibilities

- Plan monthly/quarterly marketing campaign calendar for the city and own the execution of these campaigns

- Responsible for the growth levers of the business - user acquisition, activation, retention, and growth

- Build brand awareness of the company via region-specific BTL activations

- Identify and develop new growth channels with an extreme focus on ROI

- Evaluate local and national tie-ups for the B2B business growth

- Exploring new growth ideas and exploiting proven concepts with excellent execution

- Work with various cross functions teams eg. product, Analytics, digital marketing teams for analyzing various data points and execute successful campaigns

- Develop business insights based on rigorous numerical analysis

The Ideal Candidate

- 2+ years of relevant growth/marketing/customer acquisition experience. Ecommerce/Startup experience preferred

- Excellent knowledge of BTL marketing activations, Social Media, Community Management, Influencer Marketing, Marketing Budget Control and also experience of B2B marketing

- A high degree of ownership in taking things to completion

- Highly analytical with experience in tracking various funnels, cohorts & take data-backed decisions

- Ability to multitask and work on a diverse range of requirements

- Working knowledge of SQL or any other scripting language is a very big plus

HR