Zonal Sales Manager - Car Care Products

Zonal Sales Manager - Car Care

The primary purpose of this role is to drive the sales team to meet sales targets in a defined area. The area sales manager acts as an interface between the company and the customer and engages in customer relationship management and business development.

Sales targets :

- Micro sales planning and facilitation of forecasting for all products

- Meet sales targets for Car Care products (value/volume based)

- Understanding product & provide demonstrations at customer end & also coach technicians on product/promotional front

- Handling network of primary and secondary customers & tracking consumption data

- Ensure timely collection of receivables and maintain collection efficiency index at the desired level

Market Development :

- Ensure proper product placement to ensure growth in market share

- Negotiate and sign agreements with body shops & detailers

- Win new bodyshops and detailers

- Retain existing customers (bodyshops/detailers),

- Engage in network expansion and channel management

- Gather market intelligence on new trends in the Car care industry, body shop trends, tracking competition activities and provide information to management

- Provide inputs for marketing of new product

- Ensure implementation of marketing initiatives

- Facilitate designing of schemes for brands and ensure the control on the scheme spend

Customer Business Development and Relationship Management :

- Ensure timely delivery of goods/services to the customers

- Ensure speedy resolution of customer complaint in coordination with internal teams (Example: trainers)

- Visit and interact with distributors on a frequent basis to maintain relationship

- Ensure distributors benefit from various schemes

- Ensure customer engagement activities are conducted (e.g. Distributor meets, detailer meets etc.)

People Management :

- Coach, guide and develop team members

- Set goals, appraise performance and provide timely feedback

- Initiate and implement measures to create a sustainable growth culture covering the 3Cs and ethics, compliance and EHS