Key responsibilities
- Prepare GT/MT sales strategy in line with Business growth
- Drive profitability and deliver on Sales revenue across South & west region
- Use existing relationships/hustle to achieve breakthroughs in key accounts (both nationally and regionally) relevant to the brand
- Align and execute trade marketing and trade promotions interventions with the GT/MT sales strategy.
- Exploring business potential, opportunities & clientele to secure profitable business volumes and designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility, engagement & recall.
- Build expansion strategy to penetrate in other cities / regions
- Drive aggressive sales targets and build new GT/MT distributors to scale the business
- Building & Managing the team, zone wise to manage key accounts.
- Develop and monitor sales objectives on monthly/ quarterly and annual basis for the team
- Maintain relationships and establish a strong rapport with all the key accounts for ensuring overall pipeline & revenue growth.
- Develop sales and marketing plans for Modern/ General Trade and drive team for achievement and growth.
- Ensure proper usage of the brand and promotional elements and measure effectiveness of consumer activations with the help of Marketing team for execution of the activations/ launch.
- Achieve operational excellence and optimize assigned budgets. Ensure effective spending for driving sales and brand building
- Maintain the organizations standards and guidelines with respect to Quality, distribution, visibility, promotion, price, and persuasion at the account
Qualification & Skills:
- MBA, with 6+ years of relevant experience managing Modern Trade & General Trade clients from Luxury/ Alco-Bev/ FMCG industry
- Strong leadership with creative, ingenious, problem-solving, and communication skills
- A roll up your sleeves attitude to get the work done - A strategist who also knows how to execute the same across channels and customers
- Highly collaborative - has a track record of partnering with teams across the organization and producing high levels of growth
- Ability to work with ambiguity and be able to build robust and scalable processes
- Is self-motivated and has the ability to work in fast- paced environment
CTC:
30 - 35 Lakhs per annum
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