- Competitor and market analysis, evaluation of market potential, and preparation of short to medium term marketing strategy for the zone
- Drive execution of the corporate NN strategy - Campaign planning, monitoring, guidance on HCP selection, execution excellence & vendor management
- Implementation of Brand communication strategy and development of zonal communication strategy
- Develop and implement zone specific promotional mix and manage promotional budgets for the zone
- Provide input and support development of zonal medical education strategy and enable execution by the sales team
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