Zonal Marketing Manager - FMCG/Consumer Durable

JOB PURPOSE :

- To strategize, develop and execute marketing and branding plans for International Luxury Brands & NPD for Zone in collaboration & under guidance of the ZMM.

- Bring innovation to marketing activations, merchandising and field marketing activities in the zone in alignment with National Trade Marketing & Zonal marketing teams within the budgets resulting in enhanced measurable effectiveness

QUALIFICATION :

- An MBA (preferable from a premier institute) with 8+ years of experience in the FMCG/FMCD/Liquor industry

EXPERIENCE :

- Must have experience and successful track record with Brand/ Trade Marketing in luxury products category and experience in Sales function is desirable.

- The candidate maybe from the industry or from FMCG or other concurrent organizations, with exposure to handling multi-brand portfolios.

- Ability to manage agency relationships to maximize impact of spending, as well as evaluate ROI