JOB DESCRIPTION : Brand Leadership and Market Share : 1. Pioneer and implement measurable and innovative marketing strategies that will drive revenues, profitability, market share goals, brand equity enhancement and increase awareness at the zonal levels. 2. Work closely with the NTM and brand/ marketing team to champion and manage the zonal and local marketing and promotional activities.. Provide strategic value to the brand ensuring it reaches the target segments quickly and effectively; thereby consistently maintaining the national and international brand image. 3. Plan, Prioritize, implement and follow-up on marketing initiatives (Zonal, local and corporate); mentor and grow the regional marketing team with support from NTM Brand Activation and merchandising : 1. Translate National brand strategy into relevant zonal activation, setting and overseeing brand/portfolio promotion strategies resulting in enhanced measurable market effectiveness. 2. Liaise with the Regional Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI, and cost-benefit of the marketing spends 3. Create and maintain a calendar of Marketing Activation Plan for the zone, driving the rigor of the Activation plan ensuring execution as per calendar plan in BDP. Monitor the marketing budget for its effective utilization and undertake course-correction if required 4. Develop and build a robust and innovative Retail visibility along with NTM and merchandising strategy for the entire portfolio of products and brands ensuring marketing and brand objectives of the portfolio are met across the zone Consumer Insight and Market Intelligence : 1. Lead and execute new product development and launching strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence. 2. Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories People Management : 1. Strong focus on people leadership dimension. Nurture, Grow and Manage functional talent. 2. Set and build the vision, direction and an innovative consumer-facing culture in the team by managing individual and team performance expectations and goals; 3. Coach and mentor the Regional Marketing Heads - Facilitate sharing of best practices, Industry information and innovation CANDIDATE EXPERIENCE: 1. Incumbent with major experience in Trade Marketing/ Customer Marketing/ Shopper marketing is required. 2. Incumbent having a mix of Sales + Brands/ Trade Marketing experience is highly desired. 3. Incumbent with only Sales or only Brands experience is least preferred.

Kolkata

Zonal Marketing Manager - FMCG 

Zonal Marketing Manager - FMCG  ,Job Description for Zonal Marketing Manager - FMCG  in Soft Ark Resources Pvt. Ltd. in  Kolkata for (8-14) years of experience. Apply Now!

Job Description for Zonal Marketing Manager - FMCG  in Soft Ark Resources Pvt. Ltd. in  Kolkata for (8-14) years of experience. Apply Now!