Zonal Manager - Trade Marketing - FMCG

Designation- Zonal Trade Marketing Manager (Traditional Trade)

Locations: (4 Openings)

Base Location Covering Area

Delhi Delhi, C.G, & Odhisa

Ghaziabad U.P, M.P & Bihar

Mumbai M.H, GJ, & Goa

Hyderabad KA, TN, K.L, A.P & T.S

Work Experience: Min. 7 Years

CTC: - Depend on Current CTC

Require Skills,

- Age should not be more than 43 yrs

- Strong Communication Skills

- Smart Knowledge of particular area

Job Description

- Responsible for planning, designing, and appraising the trading scheme/consumer scheme run on different categories in different trade channels for FMCG business.

- Designing and implementation of trade marketing activation calendar for the year (activations/ visibility/ promotions) to increase numeric and weighted distribution.

- Liaise with sales team to execute trade marketing initiatives in line with the plan for the channel, brand and region.

- Tracking of competitor activity in terms of pricing, thrust area, and strategy

- Planning and managing all BTL spends across brands and regions for FMCG business.

- Review and assess effectiveness of schemes/ promotions/ other activities

- Collaborates with marketing intelligence resources to read and report results of activities and to provide recommendations and forecasts.

- Supports local teams (Trade marketing & Sales) in the execution of the activities and in achieving their sales and budget objectives.

- Ensures efficient spending of the central budget and supervises the trade marketing spending in the subsidiaries

- Managing cost-effective plans for given regions by minimizing revenue losses.

- Develop quarterly/yearly trade promotion and visibility calendar for different channels.

- Participation, Planning and execution of trade shows and exhibitions.

Kuldeep Singh Shekhawat