Proprietor at Munsar Services
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Zonal Manager - Sales & Marketing - Fertilizers (10-15 yrs)
Zonal Managers play the key role in increasing the market share of the Company's products in assigned regions. They do the micro planning for market development, work around company sales & promotional strategies to establish the brand and products of Company. They focus on key performance parameters such as sales volume, profitability, market share, dealer performance, brand recall etc.
Sales & Dealer Management: Does forecasting of sales based on the monsoon conditions and crop patterns, facilitates dealer appointments, fixing dealer credit limits, meeting large dealers to understand the sales trend / farmer responses / crop patterns / monsoon conditions and planning the liquidation strategies, checking the stock availability in the warehouse, gathering insight on the potential areas for business, educating the dealers on various company initiatives to improve the sales and dealer margins, assessing dealer portal effectiveness, working with the divisional accounts team to resolve any dealer-related issues on receivable & payable, and reviewing unlifted stocks, warehouse inventory and working with the logistics team to ensure on-time supply.
Product and Brand Promotion: Reviewing geography-wise promotional activity planning and approving the same, meeting large-size farmers in the villages to conduct to promote Company ;s products, educate MOs in conducting field demos, initiating campaigns, crop seminars, branding activities in prominent locations, decorating the dealer shops with brand displays, ensuring the promotional budgets are spent for right purposes and calculating ROI from campaigns.
Planning: Spearheading initiatives (esp. during off-season) that are essential to increase the demand such as customer / farmer mapping to create a comprehensive database and to assess the market potential and use it to strategies the sales promotional and demand generation activities, interacting with the field staff and dealers to understand the competitor sales trend and selling / promotional strategies, conversion of prospects to sales (new areas or areas where competitor products are sold more), developing rapport with the village leaders, Govt. officials and inviting them to participate in crop seminars, conducting dealer meetings, etc.
Training & Reporting: Preparing MIS reports in the standard formats and submitting them on a periodical basis, reviewing the performance of the sales team, counseling of non-performers, presenting the performance data during monthly reviews, training/educating the team on new products and selling skills, motivating them to perform better.
Desired Candidate Profile:
- Bsc/ Msc Agriculture / MBA in Agribusiness Management / Sales & Marketing from Tier 1 Institute.
- Should have 2-4 years of experience in Agribusiness Management / Sales & Marketing
- Exposure to Rural markets is mandatory
- Candidate from fertilizers, seeds, pesticides or other agro based industries etc will only be considered.
- Should be willing to travel extensively.
- Company sales plan, policies & strategies
- Commercial and financial acumen
- Business Planning
- Financial Management
- Process Orientation
- Data Management & Analysis
- Performance Management
- Rapport Building
- Program Management (Studies, Surveys, Initiatives)
- Assertive Communication
- Team Building
- Mentoring & Coaching
- Should have excellent communication skills
- Negotiation skills
- People Management
- Candidates willing to relocate to Patna, Bhubaneswar, Kolkata,Pune,Indore,Bangalore,VizagorSecunderabad may only apply
- Fluency in local language is preferred.