Zonal Digital Marketing Manager - FMCG

QUALIFICATION: MBA from good institute.

Essential/Must-have:

- Minimum 4 years of experience in renowned agency or brand managing,

- Should have good understanding of all social media platforms and spent minimum 3 years on digital & social media initiatives.

- Has ran and managed campaigns which delivered Digital KPIs

- Good understanding of Data Analytics and Budgets related to digital projects

Desirable/Good to have: Post Graduation in Business Management / Marketing Management

Essential/Must-have:

1. Preferably from FMCG Industry with successful stint in managing digital marketing operations at on-ground level.

2. Worked for known brands in digital media/advertising agencies

Desirable/Good to have:

- 2-3 years of experience in managing trade marketing operations and Alco-Bev industry experience.

- Client-side experience will be preferable

- Should have basic understanding & experience of technology involved to anchor digital campaigns

Essential/Must-have:

1. Established Digital and Social Media/Community Management for trade marketing partners.

2. Experience in Media Buying-Track record of increasing digital reach and engagement through various digital initiatives.

3. Experience delivering significant social media marketing campaigns.

Desirable/Good to have: Working knowledge of paid and owned aspects of digital media.

LEADERSHIP COMPETENCIES:

Essential/Must-have: Have an ability to work in individual capacity while being self-motivated.

Desirable/Good to have : Digital IT domain knowledge.

Essential criteria for shortlisting is :

- 6-7 years of relevant exp

- No mandate for local language

- Good Education background

- Should have worked on sustained Media campaigns

- Should have worked on Integrated Marketing Campaigns

- Should have worked on mass brands

- Need a Marketer specialized in digital space who has done extensive work on digital brand marketing