Zonal Category Head - FMCG

- Carrying Inside out Business Strategy for improving business throughput of Fortune Rice

- Managing and achieving Top Line and Bottom Line targets of the Brand and Category.

- Bridging the supply chain through planning the sale and Production capacities.

- Pricing decision and control based on competition, Market and profitability.

- Market Analysis through primary and secondary data to keep close track on consumer behavior and Brand awareness

- To keep a close track of Market needs in order to maintain existing business and expansion through NPD.

- Planning and executing primary and secondary schemes to improve Penetration and off takes.

- Day to day Interaction with creative agencies to develop marketing collaterals to support Brand.

- Keep a close Track of Raw material due to commodity based fluctuations

- Market development according to product portfolio in assigned Region. New Market Development, Channel-Development, Product Launches, Category Management and Competition-Retaliation

- Planning, Executing, Analyzing and monitoring innovative Sales Promotion & Trade Marketing activities (Like Trade-schemes, Consumer-Offer, Visibility drive etc.) to achieve the assigned Sales Targets. Appointment and handling manpower according to need of business, Target setting, forecasting and execution planning to achieve set Targets.

- Strategizing and Rationalizing Pricing, Credit-control and Contributions for overall Profitability.