Zolo Stays - Digital Marketing/Performance Marketing Manager

Role Overview:

We, at Zolo, are looking for a highly aggressive and result-driven Performance Marketing Manager who can help us build an unprecedented digital footprint in order to achieve rapidly growing customer acquisition and re-engagement goals. The company is growing aggressively to become the largest player in the co-living spaces sector. Our ideal candidate has 4+ years of relevant experience (preferably from fast-growing B2C companies), specialises in PPC Campaigns and has the ability to strategize, execute and improvise on campaigns to achieve the desired results.

About the Role / Responsibilities:

The role of the Digital Marketing Manager would encompass the following:

- Brainstorm new and creative growth strategies which are focused on our industry of co-living spaces

- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns

- Work on digital marketing platforms to execute the campaign in the most efficient manner. Remarketing campaigns in specific

- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs

- Handle Paid promotions, Google Adwords & Facebook adverts optimizing them for maximum ROI

- Manage the Social Media, SEO and Content strategy of the business

- Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, Quora and Instagram etc.

- Monitor the impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.

- Optimize the budget for paid marketing based on our property listings and vacancy in those buildings.

- Generate quality leads for our properties and optimize lead capturing funnel

- Drive organic growth of the website and app

- Collaborate with agencies and other vendor partners and work with affiliate partners

- Sync up with the design team and manage mailers - promotion, awareness, offers, etc.

Desired Experience / Background:

- Prior experience (4+ years) in setting up and optimising Google AdWords campaigns and Google Analytics

- Demonstrable experience in leading and managing SEO/SEM, PPC marketing database, email, SMM, Influencer marketing and display advertising

- Possesses digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process

- Familiar with HTML/CSS/Javascript

- Excellent communication skills

Desired competencies:

- Strong problem solving and analytical skills, ability to work with spreadsheets

- A high degree of initiative and on-the-ground execution focus

- Strong people management skills

- Good program management skills

Location & Compensation:

Location: Bangalore

Compensation: Based on market standards