Role Overview:

We, at Zolo, are looking for a highly aggressive and result driven Performance Marketing Manager who can help us build an unprecedented digital footprint in order to achieve rapidly growing customer acquisition and re-engagement goals. The company is growing aggressively to become the largest player in the co-living spaces sector. Our ideal candidate has 4+ years of relevant experience (preferably from fast-growing b2c companies), specializes in PPC Campaigns and has the ability to strategize, execute and improvise on campaigns to achieve the desired results.

About ZoloStays - 

Zolo is a Nexus funded, pre-series B company which provides fully managed co-living spaces which are fun, flexible and functional. We are currently present in Bangalore, Pune, Chennai, Delhi and Kota, and fast expanding to other geographies. Founded by alumni of IIMs, IITs, AIIMS, ISB, we are at a team size of 500+. Our managed co-living solutions are looking to elevate the traditional paying guest accommodations/hostels, and offer all kinds of basic and luxury living amenities with a promise of high quality. Some of the prominent features include fully furnished rooms, hygienic and healthy food, daily housekeeping, internet facilities, security, and a vibrant community. We are now looking to aggressively expand our operations in existing as well as new markets.

About the Role / Responsibilities - 

The role of the Performance Marketing Manager would encompass the following - 

- Brainstorm new and creative growth strategies which are focused on our industry of co-living spaces

- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns

- Work on digital marketing platforms to execute campaign in the most efficient manner. Remarketing campaigns in specific

- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs

- Handle Paid promotions, Google Adwords & Facebook adverts optimizing them for maximum ROI

- Manage the Social Media, SEO and Content strategy of the business

- Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, Quora, and Instagram etc.

- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.

- Optimize the budget for paid marketing based on our property listings and vacancy in those buildings.

- Generate quality leads for our properties and optimize lead capturing funnel

- Drive organic growth of the website and app

- Collaborate with agencies and other vendor partners and work with affiliate partners

- Sync up with the design team and manage mailers - promotion, awareness, offers, etc.

Desired Experience / Background - 

- Prior experience (4+ years) in setting up and optimizing Google AdWords campaigns and Google Analytics

- Demonstrable experience in leading and managing SEO/SEM, PPC marketing database, email, SMM, Influencer marketing and display advertising

- Possesses digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process

- Familiar with HTML/CSS/Javascript 

- Excellent communication skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.