ZipLoan - Assistant Vice President/Deputy Vice President - Marketing - IIM/ISB/FMS/MDI

AVP/DVP - Marketing - Fintech (Series B)

Role Description:

- Implement and manage overall marketing strategy, communication, budget allocation and ROI from different marketing channels

- Build and enhance recognition of ZipLoan brand among its potential customer base

- Developing and implementing effective search engine optimization (SEO) /SEM strategies.

- Scale content, paid, affiliate, database, offline marketing channels in line with business goals

- Responsible for the P&L of the direct channel of the company

- Experience in creating & scaling up start-ups, understand digital and offline requirement of an organisation at its various stages of growth.

- Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Managing optimization projects and reporting on performance.

- Have experience working with different teams to ensure marketing initiatives are in line with company's short term and long-term strategy

- Have metrics driven mindset and the ability to draw insight from complex marketing data.

- Strong business acumen with expertise in creating business development procedures, online marketing alliance, marketing & branding strategies.

- Develop and execute on monthly, quarterly and annual marketing plan and strategy

Role Specifications:

- Master's degree in marketing or related discipline from Tier 1 / Premier institute

- 7+ years of marketing experience, preferably in related industry

- 3+ years of marketing leadership experience.

- Sharp Analytics, creative and innovative skills.

- Customer-centricity and can identify and meet customer needs

- Candidates with experience in Start-ups preferred (NBFC/Bank/Finance).