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27/06 Tanvir Kaur
Talent Acquisition Manager at Zetwerk

Views:283 Applications:31 Rec. Actions:Recruiter Actions:0

Zetwerk - Public Relations Role (8-14 yrs)

Bangalore Job Code: 1116783

Public Relations || Zetwerk

About Zetwerk:

- Zetwerk is the largest global manufacturing network for custom manufacturing that helps transform digital designs into physical manifestations. Zetwerk offers manufacturing solutions across a diverse range of products, from simple items like steel pipes to complex products like aircraft engine components, from industrial use-cases like metal bridges, oil rigs, aircraft/auto components to consumer use-cases like apparel, home appliances, audio-visual electronics, for small businesses and Fortune 500 companies alike.

- Zetwerk offers customers access to a wide range of manufacturing capabilities, including metal fabrication, CNC machining, plastic injection moulding, 3D printing and aluminum die castings, across 1000s of manufacturing partners.

- These capabilities serve a diverse set of industries ranging from traditional ones such as Oil & Gas, Energy, Infrastructure, Aerospace, Apparel to modern ones such as Renewables, Electric Vehicles, Consumer Electronics, and Space. For customers, Zetwerk's global manufacturing network ensures products are manufactured faster, at competitive prices and with world-class quality.

- It offers quality monitoring through indigenously developed technology which provides end-to-end transparency from purchase orders to delivery, thus eliminating uncertainties around quality, visibility, reliability, and under-utilized capacities.

- For manufacturing partners, the Zetwerk platform drives higher capacity utilization of manufacturing capacities and offers various portfolio services (including logistics, raw material procurement, working capital access) to drive revenue growth as well as optimize for cost of manufacturing.

Technology + Manufacturing:

- Over the last 3 years, Zetwerk has built a strong technology driven supply chain to deliver high quality manufacturing of various industrial and consumer products at highly competitive costs and lead times. Zetwerk's in-house Manufacturing Operating System software, ZISO, enables digital selection of supply, pricing recommendations, digital repository of engineering designs, real-time tracking of manufacturing across various stages, visual updates of products getting made, seamless communication across stakeholders and quality assurance of the final product getting shipped.

- Our software led approach unifies various stakeholders in the manufacturing universe to collaborate to deliver the products we see around us and we love. These include product designers, manufacturing partners, logistics providers, third-party quality inspectors, financing partners, raw material suppliers and many more.

- Zetwerk unifies the highly fragmented manufacturing ecosystem to work as one single entity to deliver the highest quality manufacturing with the fastest possible lead times and the lowest possible costs, day in day out.

Why Zetwerk:

A company that's changing the way manufacturing is done needs game changers to shape the future. At Zetwerk, our job is to help you excel in your career and make an Impact. We offer you an environment to create a unique career journey, opportunities to grow your ambition and an inclusive culture to help you thrive. We encourage innovation through collaboration and connect you to leaders who help you go beyond. We deliver the best for our people so that they can deliver the best for our customers. It's that simple. It's Zetwerk.

Job Location : Bangalore

- This position is responsible for building and sustaining positive conversations about the brand across media and customers through effective and impactful communication strategy.

- The role requires to constantly build thought leadership and position the brand as a market leader using the right media platforms.

Education: Post Graduate Diploma in PR/ Journalism or in Management with specialization in Marketing/PR

Experience: 8+ years of experience in Agency, Start-ups or B2B centric industry

Roles & Responsibilities:

- Draft or oversee the creation of media releases, forge relationships with journalists and key influencers and manage the response to crisis situations.

- Drive standalone/ in-depth news coverage for the company across is business verticals and markets in India and the US

- Media Relations ; Building a reliable network by sharing appropriate information in a timely manner

- Dealing with the agencies to map out periodic targets and deliverables and help in improving SOV and SOI

- Monthly Analysis of the number of clips vis- vis competition and Ad Value Equivalent (AVE)

- Identifying industry trends and accordingly pitching story ideas

- Ensuring constant engagement and conversations in media

- Setting KRA's for the agency and evaluating them on a monthly basis. Providing agency with constructive feedback to deliver better results. Providing agency with documented briefs maintaining transparency at all times

- Crisis Management. Timely tracking of any negative story that can damage the brand's reputation

- Keeping the stakeholders informed of the development and any anticipated exigencies

- Sharing real time updates with the concerned people in the team

Key Requirements:

- Strong agency background with very good connects in the media

- Strong writing and editing skills

- Strong verbal and written communication skills

Women-friendly workplace:

Maternity and Paternity Benefits

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