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28/11 Deepika Joshi
Senior Talent Acquisition Associate at Directi

Views:5013 Applications:651 Rec. Actions:Recruiter Actions:585

Zeta - Senior Manager - Marketing (5-8 yrs)

Bangalore Job Code: 769830

What is the Job like?

- Develop and drive Zeta's marketing and communications plan to increase brand awareness and engagement, and lead generation goals

- Plan and execute BD/ Sales enablement collateral such as pitch decks, emailer, brochures, website and so on with the help of the content and design teams

- Manage the complete planning and execution of Zeta's events and conferences

- Leading the on-ground event execution - dealing with all agencies and ensuring procurement of all items within defined timelines

- Track and identify suitable industry events for participation, speaker opportunities, branding opportunities and so on

- Brief the content, design and PR teams and work with them to ensure delivery on projects

- Collaborate with the digital team for developing effective digital campaigns for the purpose of lead generation, awareness, etc

- Work with the content team to ideate monthly content calendars, white papers, research papers, blogs, etc

- Work with the PR team to ideate on story opportunities

- Continuously assess the effectiveness of the marketing campaigns and report back to the business on required changes

- Measure what works, what doesn't work, and drive business decisions based on data

- Identifying suitable vendors and work with them for executing events, developing collateral etc

- Collaborate with business and product teams to plan onboarding of new customers

- Oversee market research and competitor analysis, staying current on industry shifts, best practices, and trends

Who should apply for this role?

- 5-8 years of marketing experience (MBA is preferred)

- Has been responsible for planning and executing marketing campaigns (ATL/ BTL)

- Has worked on developing marketing communication collateral such as brochures, pitch decks, emailers, direct mailers etc

- Has been involved in planning, ideating and executing brand campaigns/ product launches

- Has led participation in multiple conferences and events

- Has a fair understanding of online marketing and content marketing

- Has experience of working in an agency OR worked with an agency

- Experience in the fintech/ B2B SAAS industry will be a plus

What skills do we look for?

- Strong creative skills - to be able to actively contribute to planning effective collateral

- Strong understanding of different collateral and what works for each of them

- Understanding on content planning and creation process

- Ability to develop a detailed brief and help the team understand and deliver on the goal outlined

- Must be able to create and analyze data & statistics from different marcomms channels for their effectiveness and for improving marketing strategies

- Should be able to convert stats into useful insights

- Strong collaborative skills to be able to work with different teams within Marketing and other departments

- Strong attention to detail

- Immaculate written and oral communication skills

- Understanding of current marketing trends and multimedia platforms to continuously improve marketing deliverables

- Good organization and planning skills

- Numerically oriented and believes in assessing all marketing initiatives

Women-friendly workplace:

Maternity and Paternity Benefits

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