What is the Job like? - Develop and drive Zeta's marketing and communications plan to increase brand awareness and engagement, and lead generation goals - Plan and execute BD/ Sales enablement collateral such as pitch decks, emailer, brochures, website and so on with the help of the content and design teams - Manage the complete planning and execution of Zeta's events and conferences - Leading the on-ground event execution - dealing with all agencies and ensuring procurement of all items within defined timelines - Track and identify suitable industry events for participation, speaker opportunities, branding opportunities and so on - Brief the content, design and PR teams and work with them to ensure delivery on projects - Collaborate with the digital team for developing effective digital campaigns for the purpose of lead generation, awareness, etc - Work with the content team to ideate monthly content calendars, white papers, research papers, blogs, etc - Work with the PR team to ideate on story opportunities - Continuously assess the effectiveness of the marketing campaigns and report back to the business on required changes - Measure what works, what doesn't work, and drive business decisions based on data - Identifying suitable vendors and work with them for executing events, developing collateral etc - Collaborate with business and product teams to plan onboarding of new customers - Oversee market research and competitor analysis, staying current on industry shifts, best practices, and trends Who should apply for this role? - 5-8 years of marketing experience (MBA is preferred) - Has been responsible for planning and executing marketing campaigns (ATL/ BTL) - Has worked on developing marketing communication collateral such as brochures, pitch decks, emailers, direct mailers etc - Has been involved in planning, ideating and executing brand campaigns/ product launches - Has led participation in multiple conferences and events - Has a fair understanding of online marketing and content marketing - Has experience of working in an agency OR worked with an agency - Experience in the fintech/ B2B SAAS industry will be a plus What skills do we look for? - Strong creative skills - to be able to actively contribute to planning effective collateral - Strong understanding of different collateral and what works for each of them - Understanding on content planning and creation process - Ability to develop a detailed brief and help the team understand and deliver on the goal outlined - Must be able to create and analyze data &amp; statistics from different marcomms channels for their effectiveness and for improving marketing strategies - Should be able to convert stats into useful insights - Strong collaborative skills to be able to work with different teams within Marketing and other departments - Strong attention to detail - Immaculate written and oral communication skills - Understanding of current marketing trends and multimedia platforms to continuously improve marketing deliverables - Good organization and planning skills - Numerically oriented and believes in assessing all marketing initiatives

Bangalore

Zeta - Senior Manager - Marketing  

Zeta - Senior Manager - Marketing   ,Job Description for Zeta - Senior Manager - Marketing   in Flock in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for Zeta - Senior Manager - Marketing   in Flock in  Bangalore for (5-8) years of experience. Apply Now!