Manager - Recruitment at ZestMoney
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ZestMoney - Senior Manager - Growth - Digital Marketing - IIM/ISB/FMS/MDI (5-9 yrs)
Senior Manager - Growth - Digital Marketing - Tier - I Business Schools
Job Description :
- The candidate needs to be an experienced and highly analytical growth hacker with hands-on experience in all major areas of digital marketing, that can drive projects from conception to implementation.
- This is an extremely important role as the company enters its next stage of growth and moves from a B2B2C approach to a more B2C outlook.
Key Responsibilities :
- Growth Hacking Oversee all aspects of performance marketing such as SEO, SEM, affiliates, display, social media, etc. with a relentless outlook towards growth.
- Identify and deliver on new marketing channels and partnerships for growth
- Provide continuous improvements to organic search results through on-page and off-page SEO techniques
- CRM and Campaign management Use STP techniques to create and manage integrated marketing communication campaigns (emails, SMS, push notifications, calls, etc.) in conjunction with the branding team.
- Provide recommendations on the weekly/monthly digital marketing budget spend by considering key metrics such as conversion rates and cost of acquisition across customer segments, campaigns, and digital marketing channels
- Track competitor activities and performance on digital marketing and provide recommendations on what we can do better
- Provide recommendations on the website front end pages and the customer journey through our application (website, app, etc.) which could improve our conversion rates
Qualifications and Skillsets :
- Minimum 5-9 years of relevant experience working in a fast-growing e-commerce company or a fintech company
- A growth hacker with experience in scaling an online business past its initial startup phase (10-100 phase) with a strict view on the cost of acquisition
- Experience managing large digital performance marketing budgets (min. 1 crore per month)
- Ability to manage and grow a team of digital marketers
- Education Tier 1 Business School (ISB / IIM etc.)
- Strong analytical thinking, Analytics background preferred.
- Advance Excel Skills and presentation skills for communicating with senior management
- Excellent verbal and written communication skills