About the Role : - We are looking for an exceptional leader to help take the digital marketing organization to the next level. - You will be directly responsible for the build, delivery & execution of our Digital Marketing strategy as we continue to scale our business and customer base. - This is an extremely important role with high visibility as the company enters its next stage of growth and moves from a B2B2C approach to a more B2C outlook. Roles and Responsibilities : - Developing a growth marketing capability and engine that helps drive customer acquisition & retention - Lead and own all aspects of performance marketing with a relentless outlook towards growth - Plan and optimize lead generation strategy including SEO/SEM, marketing database, emails, social media and advertising campaigns - Establish and track performance marketing KPIs - Analyze funnel data and understand user behavior on platform - Proactively monitor the customer conversion funnel and work closely with relevant cross-functional teams to drive continuous improvements - Manage performance marketing budget with a strict view on overall CAC and retention metrics - Own and drive the communication segmentation strategy, build the comms engine, identify various customer personas and customize communication plans accordingly - Use STP techniques to create and manage integrated marketing communication campaigns (emails, sms, push notifications, calls etc.) in conjunction with the branding and communication team. - Contribute to the app marketing strategy and improve Zest app positioning on Play Store - Improve the search and discoverability of the mobile app using ASO techniques - Mentor and grow a team of digital marketers - Instilling a customer obsession across your teams, leveraging customer research to inform target markets, campaign design and decision making Key Skills Required : - 7-12 years of relevant experience working in a fast-growing B2C e-commerce company or a B2C fintech company - Education - Tier 1 Business School (ISB / IIM etc.) would be preferred - Experience scaling an online business past its initial startup phase (10-100 phase) with a strict view on cost of acquisition - Ability to think strategically - but also comfortable to hustle hard and get things done - Exceptional analytical skills, with an ability to quickly translate data-driven insights into actions - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Significant experience building, growing and developing high performing marketing teams to deliver high quality and impactful results - Change Leadership - supports, mobilises and embeds culture of change

Bangalore

ZestMoney - Director/Associate Director - Digital Marketing - IIM/MDI/ISB/FMS 

ZestMoney - Director/Associate Director - Digital Marketing - IIM/MDI/ISB/FMS  ,Job Description for ZestMoney - Director/Associate Director - Digital Marketing - IIM/MDI/ISB/FMS  in ZestMoney in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for ZestMoney - Director/Associate Director - Digital Marketing - IIM/MDI/ISB/FMS  in ZestMoney in  Bangalore for (10-15) years of experience. Apply Now!