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20/07 Rohit Vatsyayan
HR Manager - Talent Acquisition at ZestMoney

Views:1902 Applications:458 Rec. Actions:Recruiter Actions:339

ZestMoney - Director/Associate Director - Digital Marketing - IIM/MDI/ISB/FMS (10-15 yrs) Premium

Bangalore Job Code: 952651

About the Role :

- We are looking for an exceptional leader to help take the digital marketing organization to the next level.

- You will be directly responsible for the build, delivery & execution of our Digital Marketing strategy as we continue to scale our business and customer base.

- This is an extremely important role with high visibility as the company enters its next stage of growth and moves from a B2B2C approach to a more B2C outlook.

Roles and Responsibilities :

- Developing a growth marketing capability and engine that helps drive customer acquisition & retention

- Lead and own all aspects of performance marketing with a relentless outlook towards growth

- Plan and optimize lead generation strategy including SEO/SEM, marketing database, emails, social media and advertising campaigns

- Establish and track performance marketing KPIs

- Analyze funnel data and understand user behavior on platform

- Proactively monitor the customer conversion funnel and work closely with relevant cross-functional teams to drive continuous improvements

- Manage performance marketing budget with a strict view on overall CAC and retention metrics

- Own and drive the communication segmentation strategy, build the comms engine, identify various customer personas and customize communication plans accordingly

- Use STP techniques to create and manage integrated marketing communication campaigns (emails, sms, push notifications, calls etc.) in conjunction with the branding and communication team.

- Contribute to the app marketing strategy and improve Zest app positioning on Play Store

- Improve the search and discoverability of the mobile app using ASO techniques

- Mentor and grow a team of digital marketers

- Instilling a customer obsession across your teams, leveraging customer research to inform target markets, campaign design and decision making

Key Skills Required :

- 7-12 years of relevant experience working in a fast-growing B2C e-commerce company or a B2C fintech company

- Education - Tier 1 Business School (ISB / IIM etc.) would be preferred

- Experience scaling an online business past its initial startup phase (10-100 phase) with a strict view on cost of acquisition

- Ability to think strategically - but also comfortable to hustle hard and get things done

- Exceptional analytical skills, with an ability to quickly translate data-driven insights into actions

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Significant experience building, growing and developing high performing marketing teams to deliver high quality and impactful results

- Change Leadership - supports, mobilises and embeds culture of change

Women-friendly workplace:

Maternity and Paternity Benefits

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