Zeiss - Consultant - Digital Marketing

Consultant - Digital Marketing

- Carl Zeiss India is looking for young, innovative & dynamic digital marketing professionals for its Vision Care business; who can develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- ZEISS believes in embracing digitalization as an opportunity for growth. We both reengineer and reimagine our business always having superior customer experience in focus. If you have a strong grasp of current marketing tools, trends & strategies, and you want to lead integrated digital marketing campaigns from concept to execution; this is a right opportunity for you.

Responsibilities :

- Design digital marketing strategy for targeted segments in line with the ZEISS brand architecture

- Plan and execute all digital marketing campaigns

- Build and accentuate our social media presence

- Managing online brand and product campaigns to raise brand awareness.

- Measure and report performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners to effectively use SEO/SEM for maximum visibility and recall of ZEISS brand ahead of other social media campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Create engaging written, graphic, and video content for various digital platforms

- Do customer research; evaluate market conditions and competitor data

Desired Profile :

- MBA degree in marketing or any specialized course in Digital marketing will be an added advantage

- Min. 3 to 5 years of proven working experience in digital marketing

- Demonstrated experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative in devising digital campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Self-driven, innovative thinker and risk taker with strong drive for execution and result