Zee5 - Engagement Manager - Acquisition & Retention - CLM

Key responsibility areas: 

- Hands on experience of customer life cycle management

- Managing the consumer funnel from Installation, Registration, Subscription, Retention, Churn, Engagement

- Prior experience of OTT categories not mandatory but would be a bonus

- Hands on experience on any multi channel campaign management tools, with experience in eMail, SMS, App as marketing channels

- Ability to work on creatives & making it relevant for customers

- Develop a robust user engagement strategy for ZEE5 customers

- Working with the Product & Tech teams to define the user journey for Web & App to give consumers a best in class product experience.

- KRAS for the role would be: 1) Organic Video Views through UNR efforts, 2) Customer retention

- Ensuring the subscribed user base of ZEE5 is treated as valued customer

- Focus on Automation to drive increasingly better marketing outcomes through better segmentation and personalized communication while adhering to the customer contact policy

- Ability to derive insights from the data and carve out actions based on insights for improving business KPIs

- Ability to present data visually

- Research and implement new techniques and technologies that are relevant for delivering consumer first approach

- Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.

Any other specific skills / attributes:

- The ability to proactively build strong working relationships with internal and external contacts to deliver exemplary service at all times is essential to the role.

- Should be strong in deriving actionable insights from the data and convert insights into effective marketing actions

- Strong interpersonal skills and the ability to push back as subject matter expert

- Strong attention to detail

- Clear verbal and written communication skills

- Vendor management

- Familiarity with platforms such as Unica, Adobe, Resulticks, CleverTap, MoEngage, Mixpanel