Zee TV - Manager - Marketing

- Conceive and develop efficient and intuitive marketing strategies for channel - Zee TV

- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events

- Running and tracking promotions around new show launches & special days through BTL activities & strategic alliances.

- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures

- Initiate and control surveys to assess customer requirements and dedication

- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

- Monitor progress of campaigns using various metrics and submit reports of performance

Desired Candidate Profile:

MBA Marketing from a reputed institute

2 plus years of experience in brand building with reputed organizations.

A proven track record in a marketing role

Strategic thinking, Creative bent of mind, excellent communication skills, interpersonal skills, strategic thinking ability, analytical skills, presentation skills