Zee - Social Media Lead

Main Purpose of the position / Key responsibility areas




- Prior experience of OTT categories not mandatory but would be a bonus

- Experience in handling content marketing is a must

- Domain expertise of all social media platforms from both planning and buying perspectives

- Deep knowledge and experience with multiple communication channels and their role in brand marketing

- Communication Development: Working closely with agency partners to create compelling consumer communication backed by strong insights.

- Develop the go-to-market digital plan, owning the entire India digital marketing budget and deciding on the optimum spend allocation to deliver the agreed business goals.

- Responsible for driving Innovation, Engagement across all social media platforms.

- Closely working with central social media teams to drive maximum leverage of network strength

- Drive user acquisition, engagement and retention by optimally investing across digital platforms

- Monitor performance of each platforms; identify and implement opportunities for improvement.

- Ability to build huge people network/ increase the traffic or fans on social media profile pages.

- Optimize results for campaigns by working with creative team on A/B testing content

- Knowledge of Analytics and Planning tools. Google Analytics is mandatory but in addition some exposure to other Analytics tools would be great.

- Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically

- Ability to present data visually

- SPOC for managing relationship with Social/Content Marketing agencies

- Research and implement new techniques and technologies that are relevant for our digital media strategies

- Be directly accountable for the marketing dollars being invested on digital marketing.