Zee - Show Lead - Content Marketing

- The role holder would be responsible for driving subscriptions through effective marketing of Originals/Acquired Shows.

- Own the process from Insight to Development to Selling of the Acquired Shows and thereby drive subscriptions for the allotted shows.

- Develop a deep understanding of consumers, taste clusters and trends. Partner with data sciences on using data to develop consumer profiles & audience insights based on internal & external data.

- Marketing of ZEE5 Originals /Acquired Content

- Develop the communication strategy and create the marketing strategy for each Original/Acquired Content keeping in mind targets for acquiring new subscriptions and engaging & retaining of existing subscribers.

- Seamless execution of marketing plans by working with internal stakeholders (Creative, CLM, PR, Social, Performance, Platform & BD teams) and external agencies (Creative, Media, Activation and Social)