- Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns - Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums - Finalization of the launches and brand sustenance activities in coordination with the business heads - Work closely with the programming and consumer research & insights teams for developing the brand calendar for the entire year - Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases - Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand - To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception - Cost effective and ROI driven media planning & buying activities - Ensure support from the sales team - Constant innovation in terms of media and marketing strategies to keep ahead of competition - Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns - Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities - Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities - Analyzing the value add of the campaign

Mumbai

ZEE - Lead - Brand Management 

ZEE - Lead - Brand Management  ,Job Description for ZEE - Lead - Brand Management  in Zee Entertainment Enterprises Limited in  Mumbai for (7-12) years of experience. Apply Now!

Job Description for ZEE - Lead - Brand Management  in Zee Entertainment Enterprises Limited in  Mumbai for (7-12) years of experience. Apply Now!