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19/03 Ruchita Shah
Human Resources at Zee Entertainment Enterprises Limited

Views:1366 Applications:504 Rec. Actions:Recruiter Actions:32

ZEE - Lead - Brand Management (7-12 yrs)

Any Location Job Code: 904739

- Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns

- Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums

- Finalization of the launches and brand sustenance activities in coordination with the business heads

- Work closely with the programming and consumer research & insights teams for developing the brand calendar for the entire year

- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases

- Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand

- To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception

- Cost effective and ROI driven media planning & buying activities

- Ensure support from the sales team

- Constant innovation in terms of media and marketing strategies to keep ahead of competition

- Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns

- Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities

- Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities

- Analyzing the value add of the campaign

- Managing interactions with internal & external stakeholders,

Internal stakeholders - Channel research, OAP & programming, Sales, Network marketing, Distribution marketing, Finance

External stakeholders - PR, Creative agency, Planning & buying agency

Strong planning background, Analytical and insights acumen, Negotiation skills, team handling

Women-friendly workplace:

Maternity and Paternity Benefits

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