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Human Resources at Zee Entertainment Enterprises Limited
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ZEE - Lead - Brand Management (7-12 yrs)
- Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns
- Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums
- Finalization of the launches and brand sustenance activities in coordination with the business heads
- Work closely with the programming and consumer research & insights teams for developing the brand calendar for the entire year
- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases
- Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand
- To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception
- Cost effective and ROI driven media planning & buying activities
- Ensure support from the sales team
- Constant innovation in terms of media and marketing strategies to keep ahead of competition
- Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns
- Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities
- Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities
- Analyzing the value add of the campaign
- Managing interactions with internal & external stakeholders,
Internal stakeholders - Channel research, OAP & programming, Sales, Network marketing, Distribution marketing, Finance
External stakeholders - PR, Creative agency, Planning & buying agency
Strong planning background, Analytical and insights acumen, Negotiation skills, team handling
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